Taking back our AI Future…now

I have the privilege of leading a book club for a group of passionate readers and learners at AWS. Last month, we selected BetweenBrains: Taking Back Our AI Future as the book of the month. We invited the co-author, Dr. George Tilesch, to join the conversation. Dr. George is a senior global innovation and Artificial Intelligence (AI) expert who is a conduit and trusted advisor between the US and EU ecosystems, specializing in AI Ethics, Impact, Policy, and Governance. Most recently, he was Chief Strategy and Innovation Officer for Global Affairs, the public interest arm of Ipsos, a global top 3 research firm. In this role, he led the Digital Impact and Governance research and advisory practice. Through his thought leadership, he advises governments, think tanks and corporations on AI strategy. 

Dr. George co-authored the book with NASA innovation leader, Dr. Omar Hatamleh.

Below is an excerpt of my virtual interview with Dr. George. I hope you enjoy it.

There are already many books about artificial intelligence; what compelled/inspired you to write this book, and why is now the right time for everyone to read BetweenBrains?

First, when we started writing more than three years ago, the situation was wildly different re: the sheer quantity of AI Books present. As a transversal technology on the path of becoming near-ubiquitous, that also triggers fundamental philosophical/ethical questions; it is actually very welcoming to have many books on the topic, as it exposes myriad perspectives.

We got inspired to research and write at a point in time when there was an explosion in both AI capabilities and AI investment. Those days were characterized by boundless techno-optimism and the ecstasy of exponential returns. This period was the time of big bets on AI, and almost nobody talked about dangers or risks. Even those who did were talking about the dangers of a very distant future. What has changed since is that the media exposed the topic as something that is much more mainstream. Unfortunately, AI automatically became part of various mainstream black-or-white narratives circulating in our low-trust, high-tension world that is primarily digital now. As such, people became equally concerned and curious about AI but without the general, unbiased understanding that would enable taking stances based on the thorough proper analysis in the right mindset.  

When we started to write, we were pretty explicit about a few principles and the mission. We wanted to write a balanced book applying critical thinking and thorough analysis, but also with a strong and uncompromising moral anchor. We wanted to write a beautiful mixture that is full of accurate and relevant data on how our world has already changed because of AI but is also timeless in a sense because of fundamental philosophical questions it inevitably raises. We thought it essential to provide a peek into our field experience that we gathered while working with world leaders and top executives to make some aspects very practical and human at the same time. We wanted to cover the now and the near-term.  We believed much of the AI narrative was being captured by notions of Superintelligence, Singularity, or Robot Rights. These notions had way less relevance and impact on our lives than the AI technologies that were already out or ready to jump, near invisibly to most.

And most importantly, we wanted to ask the questions both profound and hard that would enable humanity to define the purpose and steer the course of a beneficial AI Future for our civilization. We wanted to expand the horizons of those AI practitioners and stakeholders who mostly see one slice of the enormous AI pie.  Also, talk to the broadest possible audience of informed digital citizens increasingly seeking answers to the myriad question marks that even AI’s current power and promise triggers.




What excites you the most about the potential (future) of Artificial Super Intelligence (ASI)? What scares you the most?

On the one hand, we expressly wanted to avoid getting into ASI territory in detail. It is a lure that is very hard to resist since I am convinced that many people, including myself, first got excited about AI as kids when reading sci-fi books. ASI captivates the mind and deserves much dialogue, but in our present setup having too much talk on ASI is happening at the expense of questions much more urgent and impactful. The book serves that sense of urgency that we, as authors, have gathered from the field.

However, I want to answer your question. ASI – only if crafted and bound successfully as a tool and companion to humanity – can lead to Utopia and bring about a currently unimaginable quality of life for our civilization. However, the viability of such an outcome is hard to foresee at this point. So much needs to change in our mindsets, values, and institutions…Therefore caution is very much in order, echoed by many concerned luminaries. I think it is still worth doing but proceed with maximum caution and foolproof models because we are toying with forces unprecedented and highly explosive. A fully autonomous general machine intelligence is trained to maximize its capabilities to exploit weaknesses for overcoming hurdles on its path of fulfilling its objectives – and we can easily become those hurdles. My biggest fear is the mere seconds or minutes a newborn AGI needs to explode in myriad directions and become ASI: I worry that we as humans may not be prepared for such a jump. Foresight is not our core strength.

Flashback and then fast forward to the present, what has surprised you the most about your journey thus far (in writing and publishing this book)?

The most positive surprise was that while I saw many AI stakeholder leaders are hampered – or even trapped – in the organizational logic they serve as employees, they share many concerns and fears as citizens, consumers, parents – human beings. These concerns open up connecting people, seeking consensus, and collaborating on a shared vision on the true civilizational purpose and stewardship of AI. The other side of the coin is the sense of helplessness many of them have – the mainstream AI narrative has been that of “inevitability” for too long, so people don’t think they have a say in its shaping. Many leaders still treat AI as pure hype or “just another Industrial Revolution,” we firmly disagree with that, demonstrating our thesis with a set of AI Power Principles that show why it is wildly different this time. Coming together for reining in the future in a human-centric way is therefore a very much aspirational goal and an uphill battle, but achievable.

What is the best actionable advice that you’ve received that continues to be a source of inspiration in good times and challenging times?

For our times of distrust, disinformation, mindless partisanship, and social fragmentation, the anchor for me has always been “strong opinions, loosely held.” It means that we have to have firm moral convictions, deeply informed factual perspectives, and courage to speak up. At the same time, it needs to be met with an equal amount of empathy, critical thinking, self-checking, and wisdom. The very core of our social cohesion is being attacked every single day by overwhelming forces. The final battlefield is within our minds; we all need to do a ton of homework, both individually and as a society.  

How would you advise executives, government agencies, and political leaders to use AI (for good) while eliminating bias?

We are at a point in time when a new, integrated socioeconomic AI vision and models need to be built, tough questions need to be asked, and both citizens, leaders, and institutions need to be brought up to speed. Regulating AI in a way that is both cautious and consensual is very much desired but does not do the full job. Getting from AI Ethical principles to fluid, agile AI Policy will be a long trek that should be revisited and adjusted every single day. The next few years will see a proliferation of AI predictive and decision support systems that will have a lure of relinquishing our best judgments and our mandate to decide and overrule. You will hear a lot of “AI made me do it” at all levels of society. Especially at this level of maturity, the growing cases of AI mishaps will at least partially be rooted equally in human action or omission as well as data and model biases. This new paradigm of in-betweenness vis-a-vis machine and human intelligence will last for a long time, actually, hopefully, forever, in a balanced way. Our generation must consciously lay down the foundations for this era that brings about less Artificial but Augmented Intelligence for our whole civilization. To achieve that beneficial outcome, we have no time to lose.

What is the biggest mistake you see when executives/companies/governments try to develop and implement an AI strategy? How would you advise them to change/augment their approach?

Well, it’s different in each sector – and even inside organizations, simply because each executive function sees AI in a different light. There is very little trust between sectors and a lack of understanding of each other’s interests. We need to build new frameworks of understanding and shared interests between the researchers, owners, regulators and users of AI.

If I really have to point out one factor is definitely this kind of fragmentation, turfs not talking to each other and lack of cross-organizational strategic thinking and execution about AI. There are lots of smaller but important pieces that are barriers: lack of data sophistication within the org, lack of an experimentation-type mindset that is essential for AI, lack of the right internal talent or being stuck in “eternal pilot mode”. We have to understand that for most organizations,  the challenge of mastering AI landed on top of a big luggage they’ve carried for decades now, that is affectionately called Digital Transformation. For many leaders it constitutes an external pressure while they are trying to keep the house together and deal with Data Strategy et al. If the “Let’s get AI” directive lands in the CTO’s office too soon, many others will never accept AI as their own. So my best advice would be to have an uncompromising focus and shared understanding on the board and C-Suite levels on what AI can reasonably deliver to your business strategy and what strategic segments can be driven by it.




Also, my pet peeve: AI Ethics is only an afterthought to many. Less than 20% of AI developers have received any kind of Ethics training.  Especially during tough times like this one, it is tempting to perceive AI Ethics as a barrier and a speed bump. The near future will see  unprecedented scaling of Narrow AI solutions, and without the right, conscious safeguards implemented, things can get ugly and lead to huge competitive disadvantages for organizations who moved too fast and broke too many things. A lot of my work is focused these days on proving to leaders that being “AI-ethical’ equals competitive advantage and pays off considerably. 

FIVE Questions with Michael Amadi, Founder of Jikoro

Michael is a passionate entrepreneur focused on leaving a legacy that is filled with inspiration and courage. With the realization that “life is rented”, Michael approaches his mission to feed millions of people in a sustainable way with great enthusiasm and urgency. Although Jikoro as a company is still in its infancy (about 1 year old), the idea for the company has been gestating for years. Michael is putting to work his training as a scientist to build a company whose mission is to leverage technology to create products from palm oil that are less harmful to the environment and people. Essentially, creating a better product for tomorrow, today. The Agriscience industry in Africa is ripe for disruption as it is dominated by companies with antiquated technologies that also lack leadership when it comes to dealing with the realities of climate change.

Jikoro’s plans include leveraging technology to bring hydroponic farming to Nigeria and partnering with Universities to innovate on seed genomics.
In addition to building a company that outlasts him, Michael wants to create millions of jobs for talented youth in Africa who are yearning for the opportunity to make a better life for themselves and their families. Michael and his team at Jikoro have many exciting plans and their version of the future is filled with hope, determination, and courage.

Jikoro recently took first place in a business pitch competition organized by Umu Igbo Unite, at their 2019 annual conference in Minneapolis. I learned about Jikoro through the pitch competition and invited him to take part in the FIVE Questions series. I hope you are inspired and compelled to cheer on the team at Jikoro!

1. What is your unfair advantage as an entrepreneur and why should people want to do business with you?

I find this to be an interesting question because it illustrates in one aspect your fit and the other, characteristics of an entrepreneur. To appreciate my unique abilities, you would have to personally interact or shadow me for a day. You would quickly find out that I equally represent the Naija (Nigerian) hustle and accomplish my goals with a strategic mechanism. Nigeria is a unique country in dire need of multilateral solutions for all including men, women, and the youth. It’s estimated there are nearly 80 million youth ready to learn and work throughout impoverished regions of Nigeria. Throughout West Africa, a few small organizations are doing the best they can to be the change agents. However, to make the real impact it takes a collective of people and organizations. Jikoro LLC is ready to make the difference one-step-at-a-time, as our innovative strategies focus to eliminate the burdening hunger crisis and eliminate the technological barriers to entry. We are crafting a vision and creating opportunities for tomorrow, now. Our motto “Sustainable Agriscience for A Better Tomorrow”, today defines our innate hunger and desire to succeed. We should not lament and willow in stagnation; rather, let us be our own change agents. Our collective actions will be our unfair advantage.

2. What role has mentorship played in your journey as an entrepreneur and what’s your advice on how to seek out and foster relationships with mentors?

Either it’s this question or perhaps it’s the answer that goes on in life to be undervalued in its various forms. I’d have to say my journey as an entrepreneur is unique in experiences and achievement. Each day you wake up to face and overcome adversities through each stage and after each accomplishment. Mentorship is defined by the Oxford dictionary as, “guidance provided by a mentor, especially an experienced person in a company or educational institution.” The reality is that not everyone has a mentor to speak freely or directly to. Similar to myself, you may become indirectly motivated to take the first steps. Virtual platforms such as YouTube and findings on the internet are great tools for those seeking inspiration. However, I should caution everyone not to pay for free advice and stay focused exclusively on stories and interviews without the glam. Watching and learning from women who essentially created their career positions were my first exposure to entrepreneurship. While in college I started my path towards entrepreneurship with a National Science Foundation (NSF) grant, which allowed me to expose myself to as many unknowns as possible. Prior to starting Jikoro, I was presented with the opportunity to meet a few CEOs in the field of biotechnology and other industries. If you are given a similar opportunity, write down a few questions you are going to ask the individual in a notebook or diary. Your goal is to learn about your future mentors’ critical thinking process, focus, and their past experiences (e.g., successes and failures).

3. Why is the cause you are pursuing or problem you are solving the most important for this generation and how can people support /help you move your cause forward?

Well around the world the average age of a farmer is 60 plus years, and in the continent of Africa 60% of the population are under the age of 25. Let’s focus on Nigeria, the most populous country with the largest economic factor (e.g., GDP) in Africa. Without the need of a microscope, youth unemployment and data representing the quality of life is dismal. Primarily such concern for poor health is due to unemployment, hunger, and inaccessibility to resources. While Jikoro is only an agricultural sciences and farming company, the potential of a robust agriculture industry should bring excitement, as the number of improved lives may be exponential. Our vision is to develop the next generation of farming technologies and food crops to feed a nation through science and development of a stable supply chain. Moreover, we are focused on eliminating the biotechnology barrier and innovating to produce bio-engineered oil seeds and specialty crops for advanced technologies (e.g., biofuels and affordable medications). When you do the math, innovation plus product, multiplied by scalability equals profitability in the business world. A profitable agriculture industry translates into new forms of income, resulting in affordability of key services (e.g., healthcare) and investments in infrastructure, such as roads and water systems. There’s a saying, “those who fail to plan, plan to fail” and so far, no one has been able to disprove planning. In all realness, hopefully, individuals with additional resources will pick up where we left off and learn from our mistakes. To succeed, we are utilizing the grassroots community business funding model, so donations, investments, and partnerships are welcome, as well as feedback and advice. If you really want to help, first check out Jikoro’s website (https://www.jikoro.international), then if you feel compelled, contact us by email. Remember, it takes a village.

4. Reflect on all of the key milestones or sacrifices you’ve had so far in building Jikoro to what it is today, which of these milestones or sacrifices would you say is the most pivotal and why?

Too many milestones but selling my car and investing the money into the business was the most pivotal sacrificial milestone. I woke up and said today is the day, now each day I remember moving forward is the only way to go. Today, I’ve obtained all the necessary permits and formed a few collaborations. Tomorrow, big data will be flowing in, new products will launch, and a new research team will be built from the ground up. All these milestones excite me and I look forward to achieving each one. You can stay up to date with our movements by following us on Instagram — @jikorollc

5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times? 

Great question! Idioms and quotes are equally inspirational, from Mahatma Gandhi’s “Be the change you want to see in the world” to Maya Angelou being attributed with “If you don’t like something, change it.  If you can’t change it, change your attitude.” During challenging times, I find myself going back to the advice I received as a kid and throughout college. If you are frustrated, go for a walk. Feeling disappointed? Remember the hundreds, if not millions, facing a tougher decision than you are. And most of all, communication is key. Stay in touch with family and friends; and remain focused on your vision. As for when all is well, be humble.


Executives Are People

I asked the CEO of a fast-growing startup in Silicon Valley his approach to selling to other Executives.

His response was simple: “Executives are people.”

How so?

Executives are busy.

Executives are overwhelmed with requests for their time.

Executives are under pressure to deliver results.

Executives are responsible for setting the vision and making the toughest decisions.

Knowing these truths, he approaches each interaction with an Executive with deep empathy and extensive preparation.

What does this look like?

Executives are busy and overwhelmed, so he streamlines his agenda to give them back some time.

Executives are under pressure to deliver results, so he is precise with how his solution can provide the results the Executive cares about the most.

Executives are responsible for making the toughest decisions, so he does everything in his power to show how his solution reduces risk for the Executive.

To establish credibility with the Executive, he aligns with their vision and priorities.

Speaking of priorities, how do you know the priorities that matter most?

Research.

In KPMG’s interview of over 1300 CEOs, the company identified three key priorities for CEOs in 2019: 1) Make digital a personal crusade 2) Navigate through geopolitical headwinds 3) Find the right balance between data and intuition.

PwC’s global CEO survey identified approaches to Artificial Intelligence (AI) and navigating fissures in policy frameworks as the underlying trends shaping the US CEO agenda for 2019.

Research from Workday identified six priorities CEOs care most about which are: 1) Finding growth 2) Taking on risk 3) Managing regulatory changes 4) Leveraging technology 5) Pursuing innovation 6) People and culture

Gartner also recently published their survey of 473 CEO and senior business executives. The top 11 business priorities are 1) Growth 2) IT related 3) Corporate (structural development) 4) Financial performance 5) Workforce management 6) Customer 7) Product improvements 8) Cost management 9) Efficiency and productivity 10) Innovation and 11) Risk management

While these publications are informative and help inform an approach, nothing replaces asking the Executives directly to articulate their priorities in their own words.

Anything else?

Communication style.

Tell me more.

Having the right communication style comes with experience and repetition. It’s a skill that can be developed, but it requires practice, practice, and more practice. Your choice of words matter. Your self-confidence matters. Your tone matters. Your cadence matters. Your body language matters.

Communication at its core is the successful conveying or sharing of ideas and feelings. If your ideas and feelings are not getting across then you’re not communicating.

Also, authenticity matters.

Why?

Savvy, and somewhat cynical Executives can detect inauthentic communication in less than one millisecond.

So, be yourself.

Being yourself is the foundation for building trust. And trust is the anchor for all business relationships that last for generations.

Thanks to John Aisien at BlueCedar for inspiring this article.

4 Actionable Seller Insights from “Competing Against Luck”

“If you can’t describe what you are doing as a process, then you don’t know what you are doing.” W. Edwards Deming

Some book titles simply give away the content of the book which often impedes our motivation to read the book in its entirety. This book title is not that. Competing Against Luck: the story of innovation and customer choice was a recommendation from a colleague that I admire who spends his time working with some of the most innovative startups in Silicon Valley. I asked him to recommend a book to me so I could learn how startups innovate, and this was one of his recommendations. I used to think innovations were mostly by luck, but after reading this book, I’ve come to appreciate the fact that many of the best innovations emerged out of a process.

The author, Clayton Christensen, introduces the concept of Jobs to be done (JTBD) theory. The JTBD theory explains that “we all have jobs we need to do that arise in our day-to-day lives and when we do, we hire products or services to get these jobs done.” As an innovator or company, “you have to understand the job the customer is trying to do in a specific circumstance.” The author goes on to define a “job” as the “progress that a person is trying to make in a particular circumstance.”

I read most books through the lens of an Account Manager. My goal is to extract insights that I can apply in my daily sales motion, and share them with you. Below are my four takeaways:

 

  1. Understand the job your customer is hiring you to do as a salesperson. Have you ever paused to get clarity on why your customer is hiring you as a salesperson, not your company or product, but you, the salesperson? Are they hiring you because you would ask the right questions? Are they hiring you because they want to negotiate a complicated deal with you? Are they hiring you because they have issues that only you can address? Are they hiring you because they know you would introduce them to someone else in your company? Maybe they are hiring you for all of the above or maybe they have no choice since they are in your territory. 🙂 This book has changed my perspective on why customers hire me as a salesperson. The more clarity I have, the more I can help the customer make progress towards completing the job. If there is a misalignment in the requirements of the job, it would most likely be a frustrating experience for me and the customer.

 

  1. Understand what “progress” means for your customer, from their perspective. This point is closely related to the one above. If a job is progress that a person is trying to make in a particular circumstance, gaining agreement on what progress means for you and your customer would only ensure a successful outcome. According to the author, “you’re selling progress, not products.”

 

  1. Competing against inertia is often your biggest competitor. It may be easy to think the incumbent or a disruptive new provider is your competitor, which may be the case. However, what if your true competitor was “doing nothing?” How would that change your approach? In the book, Netflix’s CEO, Reed Hastings, was asked about one of his competitors. His response was brilliant. He said “we compete with everything you do to relax. We compete with video games. We compete with drinking a bottle of wine. That’s a particularly tough one! We compete with other video networks. Playing board games.” As a salesperson, it’s important to have clarity on whom you’re truly competing against and the job to be done. One parallel a salesperson can draw from companies that successfully enter markets that seem closed or commoditized is that “they do it by aligning with an important job that none of the established players has prioritized.” The best salespeople I’ve had the opportunity to learn from usually focus their energy on educating decision makers on important jobs that they didn’t know were possible and aligned their solution as an accelerator for progress.

  1. Measure the metrics that are important to your customer. The author reminds us that what gets measured, gets done. He went on to share the example of how Amazon measures when orders are delivered, not when they are shipped. It makes sense because when I order anything online, I don’t care when it’s shipped, all I care about is when it is delivered. As a salesperson, focus on the metrics that are a priority for your customer. If you find ways to optimize these metrics for your customer, the result should positively impact the metrics you care about such as revenue, profitability and customer lifetime value.

If you have additional insights that resonated with you, please share them with me on twitter @ozisco or email ozisco @ gmail.com