Category: F.I.V.E Questions with Executives

All I do is cook…for the culture

African cuisine is so broad and is one of the best globally, with so many techniques and flavors in its cooking process. The world knows about Jollof Rice, but many other unique, delicious, and hearty dishes exist. There is the need to let the world know, enjoy, and access these dishes, but how do we go about that if there isn’t any recognizable brand with a convenient and consistent product?

A conversation with Tobi Smith, founder of AllIDoIsCook.

1. Briefly describe your background and how you got started.

I was born in Nigeria, attended secondary school in Akure, Ondo State, and got an accounting degree from Babcock University. While studying for my ICAN exams in Nigeria, I found comfort in cooking for my family and friends, started watching more food shows, and decided to take up a summer job in Texas working in two food companies – Panda Express and Dairy Queen. Those experiences made me decide to pursue a degree in Hospitality Management at the University of North Texas. 

Three weeks into settling in Denton, I started craving Nigerian food, and I realized Walmart, Target, and Kroger did not have any items on their shelves that had African flavor in them. I tried the closest Nigerian restaurant to me, and after a 40-minute drive and bad customer service, it was one of the worst experiences I had with Nigerian food. I decided to start a blog to teach people how to make Nigerian food, and from this blog and my posts on Twitter, many people booked me to cater for their house parties. Word spread, and I got to be known as “the guy that posts nice food photos and recipes.” 

My friends started asking me to cook them meals. It got to a point where a friend of mine took a flight from Oklahoma to pick up some food from me, and I knew we had to figure out a way to get food to people conveniently, which gave birth to AllIDoIsCook. 

I started AllIDoIsCook with catering, and this morphed to include shipping these meals all over the USA. All of this was going on as I worked on my M.Sc. I took four classes, wrote research papers, worked with my major professor on his research, mentored students, cooked for multiple events on the weekends, and took time off school to ship boxes on Mondays. I could only ship on Mondays with the workload, which saved me from having to replace orders due to spoilage as delivery companies primarily work on business days. It has been fun seeing people adopting that model. 

After my M.Sc, I worked at Winstar Resort and Casino in every department to understand the hospitality business on such a massive scale. I worked the front desk, pushed bell carts, did room service, worked as a barista, worked as a supervisor, pool boy. Whatever job you could think of in a Hospitality company, I did it. 

After that experience, I decided to go back to school to do a Ph.D. in data science to understand how the hospitality industry could use data collected from customers to give a better experience.  I loved being in school, researching, and teaching marketing, but I enjoyed cooking.  I was determined to 100% drop everything, focus on working on AllIDoIsCook, and do it to the best of my abilities because I felt compelled to do African cuisine and do it right/better than what was available on the market.

 At that point, I called my parents and told them I was dropping out of school to focus on the food business 100%. A huge worry for my parents was me being able to afford my bills, After hours of talking, showing them revenue projections, and the like, they agreed to support me, and I dived. That is one decision I am forever grateful I took. 

Fast-forward to 2021, AllIDoIsCook is one of the most recognized brands exposing the world to African flavors by delivering gourmet food products to doorsteps and most recently getting in grocery aisles. 

2. Flashback and then fast forward to the present; what has surprised you the most about your journey thus far?

Honestly – how big of a problem we are solving. When we started in 2016, it was just a food blog that stemmed from not finding Nigerian/African cuisine conveniently. I live in Texas, the one state in the USA with the most Nigerians (probably), and you mean I had to drive 40 minutes to get to a Nigerian restaurant, and no grocery store had Jollof rice at least? 

Fast forward to 2021, with over 8000 boxes shipped and over 4000+ customers. It is sometimes mind-blowing to realize we have not even scratched the surface. When you look at it this way – there are over 700,000 Nigerian immigrants in the USA alone, and these are Nigerians that participated in the last census. Then we think about the Nigerian Americans, the Americans who are married to Nigerians, the Black American population who want to rediscover their roots and experience the cuisine of Africa, and the millions of individuals in other demographics that want to try African cuisine.  There is also a substantial ever-growing Nigerian population in Canada and the United Kingdom! We have reached only 4,000 of these people just with word of mouth. Then you realize so many people have this problem, and we are glad that we have at least started somewhere with making sure anyone anywhere can get access to Nigerian cuisine. 

3. Why is the cause you pursue or the problem you are solving the most important for this generation? 

For us at AllIDoIsCook, there are many reasons. With the increased immigration of Africans to the West, the world becoming a global village, and people getting busier, there is the need to preserve and promote African cuisine so that future generations can have something to hold on to proudly. Educating the world about our heritage is necessary to be done that will have lasting effects on generations to come. 

African cuisine is so broad and is one of the best globally, with so many techniques and flavors in its cooking process. The world knows about Jollof Rice, but many other unique, delicious, and hearty dishes exist. There is the need to let the world know, enjoy, and access these dishes, but how do we go about that if there isn’t any recognizable brand with a convenient and consistent product? 

A good example I use is this: A Nigerian in the USA would need to spend 10-12 minutes explaining to another demographic what any other dish aside from Jollof Rice is. 

We have lived both at home and abroad. Being outside of our home countries can get lonely, and one crucial aspect of African culture is the food. Having a meal that feels like home is honestly therapy sometimes, and we firmly believe we should do it properly. 

4. Reflect on all of the necessary sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

Man. I’d say every single one of these sacrifices was pivotal. I have learned that life is a collection of many events that shape you/prepare you for a series of events. No sacrifice is an island, literally. There are a few that I remember at the top of my mind. 

Dropping out of my Ph.D. and hauling all my belongings to Houston was one of the most significant sacrifices. I was leaving an almost guaranteed path to becoming a tenure track faculty member for something with no salary in view. This sacrifice was pivotal because it was “all in, all chips on the table,” there was no safety net, which helped my cofounder and I focus squarely on getting AllIDoIsCook to where it is. 

Another is making the sacrifice of reinvesting into the startup. With a bootstrapped business, We have had the opportunity to grow the company to a point where it is rapidly ready to scale with a fantastic track record. 

5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times?

There are so many phrases I tell myself a lot. There are two that stand out – “keep going” and “be better every day.” These phrases just make sense when I hear them. 

“Keep going and be better every day” –  things are going to get super hard, discouraging, tiring, and you will feel like giving up A LOT. During that time, it is essential to take a break, rest, recenter and recover. It is crucial to be honest with oneself in entrepreneurship – during your break, evaluate everything at intervals. “Be better every day” – this is huge for me. Being better every day ensures that I set my goals, focus on them, learn from my mistakes, and learn more. This helps you grow as a person. 

The Winning Pitch: Reimagining the Food Truck Experience

People want to patronize food trucks more; however, there are too many obstacles to overcome to figure out where the trucks are, what they serve, and how to pay them. GrabGrubGo will bring so many more options to everyone’s fingertips. People will finally be able to see all of the food trucks in their vicinity. And food trucks will have a streamlined way to accept orders and payments from their customers.

A conversation with Kelly and Tiffanie, Founders of GrabGrubGo, following their winning pitch at Umu Igbo Unite 2021 Convention where they won $10,000.

Ozii: Tell us a bit about your different backgrounds. 

Tiffanie: I have been running small businesses since I was a little girl. I sold candy, I babysat, and I even made and sold keychains. If there was a way to make money doing something, I was going to do it. But, more than the money, I loved seeing my ideas come to fruition.
Kelly: I grew up taking things apart and putting them back together. It was not as much of a drive to develop a business; it was a desire to learn why things work. I took computers apart at eight years old, built websites in junior high, and took IT certifications before starting high school. Going through college and realizing then that I could use my skills to make money was very rewarding and put me on this path to monetize anything that could be tedious for anyone else. I’ve built a lot of businesses while looking for a pathway to truly expand into something great!

O: Tell us how you came up with the idea of GrabGrubGo? What’s the significance of solving the identified problem for all the stakeholders impacted (food truck owners, customers, and the community)

T: At work, we often had food trucks that come to the office to serve food. Everyone would always be super excited because food trucks always meant a break from the ordinary bologna sandwiches we were bringing to work. Once the truck would arrive, everyone would naturally flood the lots. There would be a long line, and we’d be standing out in the hot sun. It was an interesting experience. The food was good, and you got to talk to your coworkers in a way that you wouldn’t typically talk to them in the office. However, the overall experience was pretty bad. We would all be so hot and would spend the entirety of our lunch hour, if not more, waiting in line for the food. So one day, I sat back and wondered if there was a better way to do this?
K: Tiffanie and I briefly worked together and became fast friends. Sharing our various work struggles and entrepreneurial efforts was tremendous and, if nothing else, presented an opportunity to discuss ideas and offer help to one another. In one of these discussions, she described her food truck experience, and I instantly told her, I can build that, and I know it can be game-changing. Fast forward to today, and we have grown relatively quickly in our quest to solve this problem. We welcome you all to follow our journey on Instagram @grabgrubgohtx or email us at tiffanie@grabgrubgo.com or kelly@grabgrubgo.com
T: I think our application is a win-win for everybody involved. People want to patronize food trucks more; however, there are too many obstacles to overcome to figure out where the trucks are, what they serve, and how to pay them. GrabGrubGo will bring so many more options to everyone’s fingertips. People will finally be able to see all of the food trucks in their vicinity. And food trucks will have a streamlined way to accept orders and payments from their customers.

O: What was your pitch preparation strategy? What resources did you find most helpful, and why?

K: The biggest thing that we did to prepare was to make sure we understood the task at hand and had a good grasp of our strengths and weaknesses early based on the guidelines that UIU presented. We binged a lot of SlideBean videos to understand better what works and what doesn’t. We went through multiple deck iterations to clarify our vision and answer questions that we thought the judges could ask. Going through our journey prepared us for the competition and further fleshed out our product, and pushed our creativity well past our preconceived notions. Understanding how to tell a good, concise story was our goal.

O: You seemed very confident on stage; tell us about your experience delivering your pitch in front of the judges and audience? What did that feel like and what’s your advice for startup founders pitching for the first time?

T: It’s funny you say that because I was so insanely nervous, I thought my ankles were going to crumble into ash. I remember trying to go through the slides in my head before getting on stage and remembering nothing. My brain felt like an Etch-a-Sketch that had been shaken. But, once we got on stage, something changed. There was just something about the energy in the room. There were so many smiling, warm, and welcoming faces in the crowd. It felt like people were genuinely interested in hearing what we had to say, so the words just spilled out.
K: I had to block everything out mentally. When the first presenter went on stage, I had to close my ears, say a little prayer, and rap some lyrics to a Notorious BIG song to keep my head in the game. Once it was our turn, everything else was automatic. My practical advice for founders pitching for the first time is not to psych yourself out. No one knows what your product or service offering is, and therefore, no one will know if you make a mistake. Honorable mention would be to keep it simple. Understanding what we needed to say and then building our story around it allowed us to stay on task and put out the best parts of our story.
T: The other advice I would offer to founders in pitch competitions is not letting the fear of what you don’t know to keep you from moving forward. I had a lot of trepidation being a non-technical founder. I thought, who am I to present this idea when I can barely operate my computer. These concerns made me feel like an imposter in the space. I’ve since discovered that people found many tech companies without technical expertise. Having the vision and ability to communicate it to others is more important. The truth is there are plenty of resources out there, and everyone is so supportive. The best thing to do is dive in and get the experience.

O: You won the grand prize of $10,000. How do you intend to invest the $$ in your business? Why are these the most important investments to make at this point in your company’s journey? If someone wants to start using your solution, when/how can they get started?

K: Still very excited and honestly humbled to not only have been in consideration but ultimately awarded the grand prize of $10,000. We intend to use the winnings to get our platform into the Beta stage to get testing in place with live data. We are confident that we can get our pilot going early next year and fine-tune our application to get us ready for launch.
For GrabGrubGo, at this stage, the most critical investment that we can make is in the infrastructure. So making sure that the foundation is solid is the most important thing at this point so that we can have the platform and view and validate the interactions so that we can plan for expansion and get our platform in as many hands as possible by launch.
T: We will also invest the winnings in establishing strategic alliances with food truck vendors. This alliance will allow us to involve them in building the app so that it best serves their needs. Users can email us at info@grabgrubgo.com or follow us on Instagram @grabgrubgohtx.

O: What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times?

K: Stay the course no matter how tough things may seem in the interim. If you want success, eventually, you will find it. Keep learning and continue putting yourself in difficult situations and drive that momentum forward.
T: I’ve been told that you only fail when you quit. There will be trying times, and people will not believe in your dreams and your vision. Regardless, don’t quit, just keep going.

Using Technology to Save the Igbo Language

Nkọwa okwu is completely free and offers more than 8,000+ Igbo words, 2,000 Igbo example sentences, 1,000+ audio recordings, supports 17 dialects, and renders Nsibidi script above all words. Nkọwa okwu started as a dictionary because it’s tough to find high-quality, advanced, robust, Oxford-styled, Igbo-English dictionaries outside Nigeria.

My interview with Ijemma Onwuzulike, Software Engineer & Founder of Nkọwa okwu | Twitter: @nkowaokwu

Ozii: What/Who got you interested in building technology and how has the journey been so far?

Ijemma: Ever since I was young, I’ve been interested in how technology works. I was fascinated by how digital clocks could tell time, how microwaves could create heat, and even how magnets could distort colors on CRT TVs. But I specifically became more interested in programming during middle school and high school when two things happened: 1. I learned that my Mom programmed for her job (and has always been my biggest role model), and 2. I wanted to build my website. So most of my school memories were of me showing my websites to my friends and family. It started as a hobby to see what I could learn, and I remember being genuinely excited every time I learned a new HTML tag or a JavaScript function.

By the time I was a senior in high school, I knew that I wanted to study computer science in college, but I didn’t know what computer science was and how to use it after college. Sure, I learned to program, and I was good at it, but I didn’t know what “engineers at Google” did for their day-to-day. I knew I would learn a lot at college, so I stuck with the major. It wasn’t until my first college course where I realized that I was a minority, not just because I’m a woman but also because I’m black. The sense of excitement and comfort I found while creating websites in high school quickly faded and transformed into imposter syndrome, where I felt like I wasn’t good enough or I didn’t belong. That mindset affected me for the first half of my college experience because I wasn’t excelling in all of my classes compared to when I was in high school.

The silver lining came when I realized that I wasn’t alone. Many women, especially black women, had a similar experience as me during college. So during the second half of my college experience, I made it a point to be more intentional about my work and the people and students I wanted to guide and mentor. I wanted to see more people like me doing what I do at my school. By the time I graduated, I had got more women in the DALI Lab, which was my on-campus job that teaches students relevant skills

Ozii: What’s your theory on why the Igbo language is at risk of becoming extinct? What is the data telling us and what firsthand experience, if any, supports what the data is telling us? 

Ijemma: My theory is factors like colonization, tribalism, and other elements that have no place within Igbo culture or heritage have pushed Igbo as a language to the side. English is Nigeria’s official language and the common denominator language across Nigeria for communication. This reality makes it more difficult for young Igbos to see the need to actively speak Igbo as their primary language outside of academic settings since English is the de facto language within many business transactions, government organizations, and even within many homes. In my opinion, when jobs and paid opportunities are primarily looking for fluent English speakers and skilled English writers, it makes sense to obtain the skills necessary for attractive opportunities. Also, the global state of the world is Western – entertainment, sports, education, art, etc., is increasingly Western-influenced.

UNESCO projected that Igbo would become extinct by 2025, an outdated 2012 projection that has proven to be incorrect. But a more realistic forecast that I framed my work around is that Igbo will become extinct by the end of the century. This is because generations are not effectively passing down the language. I can personally attest to that as an Igbo-American. As a kid, my parents didn’t want my sisters and me to be confused while learning two languages, so we weren’t taught Igbo. Even other Igbo kids I grew up around had a similar experience. This is such a large pattern that’s affecting young Igbos – if we decided to start a family, our children’s chances of knowing Igbo are significantly lower.

Ozii: Tell us about your platform and how it is solving this problem.

Ijemma: I started Nkọwa okwu to push back on the projection that Igbo will become extinct so that the language exists and thrives in a modern world. I genuinely believe in the Internet’s fair and open educational materials, so currently, Nkọwa okwu is completely free and offers more than 8,000+ Igbo words, 2,000 Igbo example sentences, 1,000+ audio recordings, supports 17 dialects, and renders Nsibidi script above all words. Nkọwa okwu started as a dictionary because it’s tough to find high-quality, advanced, robust, Oxford-styled, Igbo-English dictionaries outside Nigeria.

To further address the language learning crisis, we’re creating Nkọwa okwu Learning to allow students to enroll in high-quality Igbo courses at fair prices. At the same time, our instructors get paid for the Igbo courses they put on our platform. In addition, many of our community members struggle to learn Igbo in their free time, so having a platform like Nkọwa okwu Learning can dramatically ease the way we learn online. On top of that, the platform will incentivize Igbo instructors to create more Igbo content that can help others learn.

Ozii: What is the next major milestone for your platform?

Ijemma: Our next milestone is to release Nkọwa okwu Learning by the start of 2022. Releasing this platform will finally give young Igbo people the opportunity to learn Igbo online at their own pace. We currently have a small team consisting of software engineers, product designers, and a lexicographer/audio recorder working to build out the platform and the course content. Once we get closer to release, we want to find a growth marketing manager to help start marketing the platform across social media. This timeline means that we want to start being more active on social media channels like Twitter, Instagram, and LinkedIn to attract our target market. At the same time, we also want to continue recruiting Nigerian university professors to start creating courses on the platform and start making money.

We’re also looking for investors and funding to hire committed employees to ensure that we keep our momentum moving forward. Visitors to our website can also donate by clicking on the ‘Support Us’ button.

Ozii: What’s the one piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times? 

Ijemma: One of the best pieces of actionable advice I’ve ever received was to share my work with others. I was so worried about whether or not people wanted to see what I was working on, so much so that I would end up waiting until my work was “worth sharing” for others to see it. But what I’ve learned along the way is that people want to see you succeed, and they’re excited to see you make progress on your project, whatever that progress could mean. Once I took the advice of sharing my work often to heart, I realized that I wasn’t just publicly making progress, but I was also meeting so many unique and talented people who wanted to help me make more progress. That’s why we’ve been able to grow our volunteer community to 80+ members.




Taking back our AI Future…now

I have the privilege of leading a book club for a group of passionate readers and learners at AWS. Last month, we selected BetweenBrains: Taking Back Our AI Future as the book of the month. We invited the co-author, Dr. George Tilesch, to join the conversation. Dr. George is a senior global innovation and Artificial Intelligence (AI) expert who is a conduit and trusted advisor between the US and EU ecosystems, specializing in AI Ethics, Impact, Policy, and Governance. Most recently, he was Chief Strategy and Innovation Officer for Global Affairs, the public interest arm of Ipsos, a global top 3 research firm. In this role, he led the Digital Impact and Governance research and advisory practice. Through his thought leadership, he advises governments, think tanks and corporations on AI strategy. 

Dr. George co-authored the book with NASA innovation leader, Dr. Omar Hatamleh.

Below is an excerpt of my virtual interview with Dr. George. I hope you enjoy it.

There are already many books about artificial intelligence; what compelled/inspired you to write this book, and why is now the right time for everyone to read BetweenBrains?

First, when we started writing more than three years ago, the situation was wildly different re: the sheer quantity of AI Books present. As a transversal technology on the path of becoming near-ubiquitous, that also triggers fundamental philosophical/ethical questions; it is actually very welcoming to have many books on the topic, as it exposes myriad perspectives.

We got inspired to research and write at a point in time when there was an explosion in both AI capabilities and AI investment. Those days were characterized by boundless techno-optimism and the ecstasy of exponential returns. This period was the time of big bets on AI, and almost nobody talked about dangers or risks. Even those who did were talking about the dangers of a very distant future. What has changed since is that the media exposed the topic as something that is much more mainstream. Unfortunately, AI automatically became part of various mainstream black-or-white narratives circulating in our low-trust, high-tension world that is primarily digital now. As such, people became equally concerned and curious about AI but without the general, unbiased understanding that would enable taking stances based on the thorough proper analysis in the right mindset.  

When we started to write, we were pretty explicit about a few principles and the mission. We wanted to write a balanced book applying critical thinking and thorough analysis, but also with a strong and uncompromising moral anchor. We wanted to write a beautiful mixture that is full of accurate and relevant data on how our world has already changed because of AI but is also timeless in a sense because of fundamental philosophical questions it inevitably raises. We thought it essential to provide a peek into our field experience that we gathered while working with world leaders and top executives to make some aspects very practical and human at the same time. We wanted to cover the now and the near-term.  We believed much of the AI narrative was being captured by notions of Superintelligence, Singularity, or Robot Rights. These notions had way less relevance and impact on our lives than the AI technologies that were already out or ready to jump, near invisibly to most.

And most importantly, we wanted to ask the questions both profound and hard that would enable humanity to define the purpose and steer the course of a beneficial AI Future for our civilization. We wanted to expand the horizons of those AI practitioners and stakeholders who mostly see one slice of the enormous AI pie.  Also, talk to the broadest possible audience of informed digital citizens increasingly seeking answers to the myriad question marks that even AI’s current power and promise triggers.




What excites you the most about the potential (future) of Artificial Super Intelligence (ASI)? What scares you the most?

On the one hand, we expressly wanted to avoid getting into ASI territory in detail. It is a lure that is very hard to resist since I am convinced that many people, including myself, first got excited about AI as kids when reading sci-fi books. ASI captivates the mind and deserves much dialogue, but in our present setup having too much talk on ASI is happening at the expense of questions much more urgent and impactful. The book serves that sense of urgency that we, as authors, have gathered from the field.

However, I want to answer your question. ASI – only if crafted and bound successfully as a tool and companion to humanity – can lead to Utopia and bring about a currently unimaginable quality of life for our civilization. However, the viability of such an outcome is hard to foresee at this point. So much needs to change in our mindsets, values, and institutions…Therefore caution is very much in order, echoed by many concerned luminaries. I think it is still worth doing but proceed with maximum caution and foolproof models because we are toying with forces unprecedented and highly explosive. A fully autonomous general machine intelligence is trained to maximize its capabilities to exploit weaknesses for overcoming hurdles on its path of fulfilling its objectives – and we can easily become those hurdles. My biggest fear is the mere seconds or minutes a newborn AGI needs to explode in myriad directions and become ASI: I worry that we as humans may not be prepared for such a jump. Foresight is not our core strength.

Flashback and then fast forward to the present, what has surprised you the most about your journey thus far (in writing and publishing this book)?

The most positive surprise was that while I saw many AI stakeholder leaders are hampered – or even trapped – in the organizational logic they serve as employees, they share many concerns and fears as citizens, consumers, parents – human beings. These concerns open up connecting people, seeking consensus, and collaborating on a shared vision on the true civilizational purpose and stewardship of AI. The other side of the coin is the sense of helplessness many of them have – the mainstream AI narrative has been that of “inevitability” for too long, so people don’t think they have a say in its shaping. Many leaders still treat AI as pure hype or “just another Industrial Revolution,” we firmly disagree with that, demonstrating our thesis with a set of AI Power Principles that show why it is wildly different this time. Coming together for reining in the future in a human-centric way is therefore a very much aspirational goal and an uphill battle, but achievable.

What is the best actionable advice that you’ve received that continues to be a source of inspiration in good times and challenging times?

For our times of distrust, disinformation, mindless partisanship, and social fragmentation, the anchor for me has always been “strong opinions, loosely held.” It means that we have to have firm moral convictions, deeply informed factual perspectives, and courage to speak up. At the same time, it needs to be met with an equal amount of empathy, critical thinking, self-checking, and wisdom. The very core of our social cohesion is being attacked every single day by overwhelming forces. The final battlefield is within our minds; we all need to do a ton of homework, both individually and as a society.  

How would you advise executives, government agencies, and political leaders to use AI (for good) while eliminating bias?

We are at a point in time when a new, integrated socioeconomic AI vision and models need to be built, tough questions need to be asked, and both citizens, leaders, and institutions need to be brought up to speed. Regulating AI in a way that is both cautious and consensual is very much desired but does not do the full job. Getting from AI Ethical principles to fluid, agile AI Policy will be a long trek that should be revisited and adjusted every single day. The next few years will see a proliferation of AI predictive and decision support systems that will have a lure of relinquishing our best judgments and our mandate to decide and overrule. You will hear a lot of “AI made me do it” at all levels of society. Especially at this level of maturity, the growing cases of AI mishaps will at least partially be rooted equally in human action or omission as well as data and model biases. This new paradigm of in-betweenness vis-a-vis machine and human intelligence will last for a long time, actually, hopefully, forever, in a balanced way. Our generation must consciously lay down the foundations for this era that brings about less Artificial but Augmented Intelligence for our whole civilization. To achieve that beneficial outcome, we have no time to lose.

What is the biggest mistake you see when executives/companies/governments try to develop and implement an AI strategy? How would you advise them to change/augment their approach?

Well, it’s different in each sector – and even inside organizations, simply because each executive function sees AI in a different light. There is very little trust between sectors and a lack of understanding of each other’s interests. We need to build new frameworks of understanding and shared interests between the researchers, owners, regulators and users of AI.

If I really have to point out one factor is definitely this kind of fragmentation, turfs not talking to each other and lack of cross-organizational strategic thinking and execution about AI. There are lots of smaller but important pieces that are barriers: lack of data sophistication within the org, lack of an experimentation-type mindset that is essential for AI, lack of the right internal talent or being stuck in “eternal pilot mode”. We have to understand that for most organizations,  the challenge of mastering AI landed on top of a big luggage they’ve carried for decades now, that is affectionately called Digital Transformation. For many leaders it constitutes an external pressure while they are trying to keep the house together and deal with Data Strategy et al. If the “Let’s get AI” directive lands in the CTO’s office too soon, many others will never accept AI as their own. So my best advice would be to have an uncompromising focus and shared understanding on the board and C-Suite levels on what AI can reasonably deliver to your business strategy and what strategic segments can be driven by it.




Also, my pet peeve: AI Ethics is only an afterthought to many. Less than 20% of AI developers have received any kind of Ethics training.  Especially during tough times like this one, it is tempting to perceive AI Ethics as a barrier and a speed bump. The near future will see  unprecedented scaling of Narrow AI solutions, and without the right, conscious safeguards implemented, things can get ugly and lead to huge competitive disadvantages for organizations who moved too fast and broke too many things. A lot of my work is focused these days on proving to leaders that being “AI-ethical’ equals competitive advantage and pays off considerably. 

What are you going to do differently?

It is inspiring to see the country come together and reflect on the challenges facing the black community and the pervasiveness of racial injustice.

We all have lives outside of work; however, as we are stuck working from home because of the pandemic, it is becoming increasingly difficult to separate life at work and life outside of work.

Now more than ever, it is crucial to speak up against injustices in our communities and our places of work even when our voice is trembling. Our collective voices can and does make a difference.

I’ve had a few colleagues at work reach out to ask how I am doing, which I’ve appreciated. My response continues to be: What are you going to do differently in light of all this?

We all know the extent of what we can do differently; I hope it’s not to remain silent and wish this all goes away so we can get back to business as usual.

#BlackLivesMatter

3 ideas to sell better while social distancing

I have been working from home since late February, which means I have had to adjust my way of selling while social distancing and observing the shelter in place order in Seattle. Below are three ideas that have worked for me as I adapt to the new normal of working from home and unable to visit clients face to face. If there are other methods or strategies you’re applying to generate positive results, please share them with me.

1/ Sell with empathy. We are in the midst of social distancing, not empathy distancing. Almost every salesperson, including me, likes to think they connect better with potential clients face to face instead of virtual. The reality is that how we show up is usually consistent regardless of the communication channel. Also, it is times like these where there is uncertainty and crisis that reveals our true self. Now more than ever, investing the time to master social and emotional skills will benefit our customers, employers, and most importantly, ourselves. According to a study by McKinsey Global Institute, one of the fastest-growing skills that employers will demand by 2030 is social and emotional skills. They define “social and emotional” skills as “soft skills,” which include: advanced communication and negotiation, empathy, the ability to learn continuously, to manage others, and to be adaptable.

So what does it mean to sell with empathy?

Selling with empathy for me means walking a mile in someone else’s shoes even if the shoes do not fit. Having empathy is not just the ability to understand the feelings of the other person; it also involves sharing the feelings. Selling with empathy is also about having compassion for these executives navigating these complex challenges. These executives are responding to this crisis with improvisations as there are no playbooks, so be patient and compassionate. Your goal should be to make a genuine connection not just a sale.  

This article by Colleen Stanley, President and Chief Selling Officer at SalesLeadership, Inc., offers practical advice on how to sell with empathy. You can also get her book, Emotional Intelligence for Sales Success.

2/ Find opportunities to help your potential client execute ideas faster. If you’re in enterprise sales, you’re probably familiar with the concept of Time To Market (TTM). It means the length of time it takes from a product being conceived until it’s available for sale. The companies that can bring the best products to market the fastest often gain the lion share of the market segment. As executives and decision-makers meet internally to explore ideas of how to navigate the challenges that this pandemic is having on their businesses, they will seek partners to help them not just go from idea to revenue, but idea to survival in the shortest time possible. Once you have developed a deep understanding of your potential client’s challenges (because you’ve mastered selling with empathy :)), you will be able to provide a valid and refreshing point of view of why you’re the right partner to execute the ideas.




3/ Insert humor. We all know the saying that laughter is the best medicine. As our potential clients deal with the pressures of today and uncertainties of tomorrow, a good laugh could be the highlight of their day. You don’t have to be a stand up comedian with a special on Netflix to make people laugh. You do need some creativity though. For example, I wore a t-shirt with my client’s logo during a video conference meeting. During my introduction, I shared that although my employer pays me, the company I really work for is my client, hence the t-shirt I was wearing. They all had a good laugh. Mission accomplished.

“You don’t stop laughing because you grow old; you grow old because you stop laughing.”—Michael Pritchard

Bonus: When it comes to staying connected, meet your customers where they are. One of my customers said their preferred method of staying connected is through Telegram, so I downloaded the app. Another said text📱 messages, so we became texting buddies. Another said Slack, so I joined their channel. Another said phone calls☎ , the other said email📧 , and her colleague said fax machine📠. Just kidding about the last one, no one uses fax machines anymore; but if they did, I’ll get a fax machine.😁 This concept of meeting your customers where they are would hold true even after things get back to normal. My recommendation is to discover your customer or potential client’s preferred method of staying connected and adapt to it.

PSA: During this pandemic, let’s all follow the recommendations of medical professionals and do our part to flatten the curve. Also, keep doctors❤ , nurses❤ , and first responders❤ in your prayers.

Happy selling, and be safe. 

Amazon Web Services is hiring sales professionals. If interested, find job postings here and send me a note. Happy to refer and coach you through the process.

Self-care could get you a hat-trick

Last week Monday, I exhausted every means possible to get a hold of a client involved in a deal I was spearheading. I emailed, called, texted, and left a voicemail, but he did not respond.

The next morning, he replied to my text apologizing for being unreachable since he was stuck in back to back meetings. He then suggested we set up a call for 5pm later that day. I asked for an earlier time in the day, but he was firm that he was only available at 5pm. This was a problem. I had a soccer game starting at 5:10pm, and knew our conversation would take at least 30 minutes. There was also a looming deadline, so it was critical we spoke soon. I had to decide whether to take the call at 5pm and risk missing the soccer game or reschedule the meeting to a different day and risk missing the deadline. Playing soccer brings me a lot of joy, and I also thrive on going above and beyond for my customers, so this was a difficult situation.  




This dilemma reminded me of a conversation I had a few weeks back with my mentor. He encouraged me to prioritize self-care as part of my daily routine to live a more balanced life. He shared that more than exercising regularly, self-care is any activity that we deliberately do to take care of our mental, emotional, and physical health. According to Forbes, neglecting self-care means not knowing your worth. By making time for self-care, you “maintain a healthy relationship with yourself as it produces positive feelings and boosts your confidence and self-esteem.”

The common challenge with self-care is making adequate time for it. Tchiki Davis, Ph.D, author of Outsmart Your Smartphone, recommends twelve strategies to get started with self-care. To resolve my earlier dilemma, I relied on her “say no to others, and say yes to your self-care” strategy. Below is how she explains it:

Learning to say no is really hard; many of us feel obligated to say yes when someone asks for our time or energy. However, if you’re already stressed or overworked, saying yes to loved ones or coworkers can lead to burnout, anxiety, and irritability. It may take a little practice, but once you learn how to say no politely, you’ll start to feel more empowered, and you’ll have more time for your self-care. 

I told the client that 5pm wouldn’t work since I had a soccer game starting at 5:10pm. I suggested we reschedule for the next day, and he accepted. In parallel, I worked to ensure we had enough runway so we could still meet the deadline.

The soccer game started promptly at 5:10pm, and by the end of the first half, my team was down 1 – 4. During the half time break, I encouraged the guys by reminding them we were better than our first-half performance. All we needed was to focus on getting one goal at a time. Within the first 5 minutes of the second half, I scored our second goal, getting us to 2 – 4. We made some technical changes, which allowed our team to score three more quick goals within ten minutes, putting us ahead at 5 – 4. I then added another goal with five minutes left in the game, putting the score at 6 – 4. Our opponents got a quick break and scored a goal with two minutes left, putting the score at 6 – 5. Knowing they would increase the pressure, I reminded the guys that offense is the best defense. Since our opponents committed more of their guys to attack, it left their defense vulnerable. We took advantage, and my teammate provided a perfect through pass. I then dribbled past two defenders before hitting the ball past the goalkeeper on his left side. The score was now 7 – 5, with twenty seconds left in the game. When the referee blew his whistle to signal the end of the game, we had managed to come back from three goals down to win the game 7 – 5. I thought to myself, had I taken the call and missed out on the game, I wouldn’t have been in a position to help my team and be a part of such a memorable comeback story. 

The next day, the client asked about the soccer game, and I relived the drama all over again. Even better, we met the deadline, deepened our connection, and progressed our discussions. This experience was a reminder to prioritize self-care because it earns trust with clients and it is good for business.

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#SuperEagles




FIVE Questions with Michael Amadi, Founder of Jikoro

Michael is a passionate entrepreneur focused on leaving a legacy that is filled with inspiration and courage. With the realization that “life is rented”, Michael approaches his mission to feed millions of people in a sustainable way with great enthusiasm and urgency. Although Jikoro as a company is still in its infancy (about 1 year old), the idea for the company has been gestating for years. Michael is putting to work his training as a scientist to build a company whose mission is to leverage technology to create products from palm oil that are less harmful to the environment and people. Essentially, creating a better product for tomorrow, today. The Agriscience industry in Africa is ripe for disruption as it is dominated by companies with antiquated technologies that also lack leadership when it comes to dealing with the realities of climate change.

Jikoro’s plans include leveraging technology to bring hydroponic farming to Nigeria and partnering with Universities to innovate on seed genomics.
In addition to building a company that outlasts him, Michael wants to create millions of jobs for talented youth in Africa who are yearning for the opportunity to make a better life for themselves and their families. Michael and his team at Jikoro have many exciting plans and their version of the future is filled with hope, determination, and courage.

Jikoro recently took first place in a business pitch competition organized by Umu Igbo Unite, at their 2019 annual conference in Minneapolis. I learned about Jikoro through the pitch competition and invited him to take part in the FIVE Questions series. I hope you are inspired and compelled to cheer on the team at Jikoro!

1. What is your unfair advantage as an entrepreneur and why should people want to do business with you?

I find this to be an interesting question because it illustrates in one aspect your fit and the other, characteristics of an entrepreneur. To appreciate my unique abilities, you would have to personally interact or shadow me for a day. You would quickly find out that I equally represent the Naija (Nigerian) hustle and accomplish my goals with a strategic mechanism. Nigeria is a unique country in dire need of multilateral solutions for all including men, women, and the youth. It’s estimated there are nearly 80 million youth ready to learn and work throughout impoverished regions of Nigeria. Throughout West Africa, a few small organizations are doing the best they can to be the change agents. However, to make the real impact it takes a collective of people and organizations. Jikoro LLC is ready to make the difference one-step-at-a-time, as our innovative strategies focus to eliminate the burdening hunger crisis and eliminate the technological barriers to entry. We are crafting a vision and creating opportunities for tomorrow, now. Our motto “Sustainable Agriscience for A Better Tomorrow”, today defines our innate hunger and desire to succeed. We should not lament and willow in stagnation; rather, let us be our own change agents. Our collective actions will be our unfair advantage.

2. What role has mentorship played in your journey as an entrepreneur and what’s your advice on how to seek out and foster relationships with mentors?

Either it’s this question or perhaps it’s the answer that goes on in life to be undervalued in its various forms. I’d have to say my journey as an entrepreneur is unique in experiences and achievement. Each day you wake up to face and overcome adversities through each stage and after each accomplishment. Mentorship is defined by the Oxford dictionary as, “guidance provided by a mentor, especially an experienced person in a company or educational institution.” The reality is that not everyone has a mentor to speak freely or directly to. Similar to myself, you may become indirectly motivated to take the first steps. Virtual platforms such as YouTube and findings on the internet are great tools for those seeking inspiration. However, I should caution everyone not to pay for free advice and stay focused exclusively on stories and interviews without the glam. Watching and learning from women who essentially created their career positions were my first exposure to entrepreneurship. While in college I started my path towards entrepreneurship with a National Science Foundation (NSF) grant, which allowed me to expose myself to as many unknowns as possible. Prior to starting Jikoro, I was presented with the opportunity to meet a few CEOs in the field of biotechnology and other industries. If you are given a similar opportunity, write down a few questions you are going to ask the individual in a notebook or diary. Your goal is to learn about your future mentors’ critical thinking process, focus, and their past experiences (e.g., successes and failures).

3. Why is the cause you are pursuing or problem you are solving the most important for this generation and how can people support /help you move your cause forward?

Well around the world the average age of a farmer is 60 plus years, and in the continent of Africa 60% of the population are under the age of 25. Let’s focus on Nigeria, the most populous country with the largest economic factor (e.g., GDP) in Africa. Without the need of a microscope, youth unemployment and data representing the quality of life is dismal. Primarily such concern for poor health is due to unemployment, hunger, and inaccessibility to resources. While Jikoro is only an agricultural sciences and farming company, the potential of a robust agriculture industry should bring excitement, as the number of improved lives may be exponential. Our vision is to develop the next generation of farming technologies and food crops to feed a nation through science and development of a stable supply chain. Moreover, we are focused on eliminating the biotechnology barrier and innovating to produce bio-engineered oil seeds and specialty crops for advanced technologies (e.g., biofuels and affordable medications). When you do the math, innovation plus product, multiplied by scalability equals profitability in the business world. A profitable agriculture industry translates into new forms of income, resulting in affordability of key services (e.g., healthcare) and investments in infrastructure, such as roads and water systems. There’s a saying, “those who fail to plan, plan to fail” and so far, no one has been able to disprove planning. In all realness, hopefully, individuals with additional resources will pick up where we left off and learn from our mistakes. To succeed, we are utilizing the grassroots community business funding model, so donations, investments, and partnerships are welcome, as well as feedback and advice. If you really want to help, first check out Jikoro’s website (https://www.jikoro.international), then if you feel compelled, contact us by email. Remember, it takes a village.

4. Reflect on all of the key milestones or sacrifices you’ve had so far in building Jikoro to what it is today, which of these milestones or sacrifices would you say is the most pivotal and why?

Too many milestones but selling my car and investing the money into the business was the most pivotal sacrificial milestone. I woke up and said today is the day, now each day I remember moving forward is the only way to go. Today, I’ve obtained all the necessary permits and formed a few collaborations. Tomorrow, big data will be flowing in, new products will launch, and a new research team will be built from the ground up. All these milestones excite me and I look forward to achieving each one. You can stay up to date with our movements by following us on Instagram — @jikorollc

5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times? 

Great question! Idioms and quotes are equally inspirational, from Mahatma Gandhi’s “Be the change you want to see in the world” to Maya Angelou being attributed with “If you don’t like something, change it.  If you can’t change it, change your attitude.” During challenging times, I find myself going back to the advice I received as a kid and throughout college. If you are frustrated, go for a walk. Feeling disappointed? Remember the hundreds, if not millions, facing a tougher decision than you are. And most of all, communication is key. Stay in touch with family and friends; and remain focused on your vision. As for when all is well, be humble.


Kedu…Mr. & Mrs. Customer

A few days ago, I called my uncle who recently underwent knee surgery. Thankfully, he had good news to share. His pain had begun to subside and he was now able to move around. We prayed and laughed together, celebrating his progress. 

During our conversation, my uncle shared an Igbo proverb:

Kedu ka i mere ga-agwo oria ma gi jiri obi oma juo ya. 

Or in English – asking someone how they are doing can heal their sickness when you ask with a pure heart. 

While sales was hardly the focus of our time together, the proverb struck a chord with me. The first half of the idiom is quite intuitive; it’s the second half that I found most poignant, so I’ll focus there. 

“…when you ask with a pure heart.”

As sales executives, we are measured on the quantity and quality of our output. As such, we set our sights on delivering these outputs quarter after quarter – making more dials, qualifying more leads and closing more deals. The risk though of getting into this routine is that it’s all too easy to lose sight of the fundamental reason for all of this effort. At worse, our actions could become influenced by insincere motives, which inevitably leads to reduced customer trust and lost business. 

With a pure heart, one can climb through layers of rejection and come out unscathed. Even when dealing with what may seem to be a difficult client, a pure heart takes a long term view and eventually earns the customer’s respect and signature. Essentially, a pure heart gets rewarded over and over. It’s also difficult to “act out” having a pure heart for an extended period. In due course, the movie comes to an abrupt end. 

In my experience, asking with a pure heart means starting with the customer outcomes, not the product or the competition. If the customer doesn’t believe the intentions are genuine, then nothing else matters and your window of opportunity closes.

Developing Executive Presence

Earlier this year, I was invited to give a talk on Developing Executive Presence to a group of startup founders from Morocco, Tunisia, Ghana, and Nigeria. Below are excerpts from my talk with corresponding slides. I hope you get some value from it.

I strongly believe a mastery of executive presence (EP) can help you close more business.

Executive presence starts with you. It requires you to work on your whole self.

From my research, the best definition of executive presence (EP) comes from Sylvia Ann Hewlett in her book “Executive Presence: The Missing Link Between Merit and Success”. She argues that EP rests on 3 pillars: How you act (gravitas), how you speak (communication), and how you look (appearance). Each pillar is somewhat interactive. For example, if your communication skills ensure that you can command a room, your gravitas grows exponentially; conversely, if your presentation is rambling and your manner is timid, your gravitas suffers a blow.

The numbers in each circle means something as well. Of the 268 executives she interviewed, 67% ranked gravitas as the most important pillar. Which means, “you know your stuff cold” and can go “six questions deep” in your domain of knowledge. Next is communication which is at 28% and appearance 5%. The low percentage for appearance explains why executives in Silicon Valley can get away with wearing T-shirts, shorts, and slippers, because they know their stuff cold and can speak to it with confidence and conviction.

Gravitas is the very essence of executive presence. Without it, you simply won’t be perceived as a leader, no matter what your title or level of authority, no matter how well you dress or speak. According to Senior Leaders and Executives, the top aspects of Gravitas are listed in the slide. For this discussion, let us focus on three aspects.


Confidence & “grace under fire” – When you think of any successful executive you know, it’s almost a given that you associate them with being confident and handling “pressure” with ease. If gravitas is the building, then self-confidence is the foundation. Executives want to deal with people who are confident and can handle pressure well because that is their world. When they meet someone with confidence, they are automatically attracted to that individual because they see a similarity.

Decisiveness & “showing teeth” – making difficult decisions is what we look to leaders to do. Executives have to be decisive and are responsible for making the toughest decisions. To sell to executives, you need to develop the same level of decisiveness and showing teeth. According to Sylvia, “real leaders don’t issue edicts just to look and sound like they’re in charge. Real leaders listen, gather critical information, weigh the options carefully, look for a timely opening (typically when everyone else is wallowing in indecision), and then demand action.”

Right-sizing your reputation – your reputation precedes you. The best executives own their stories and you have to do the same. It’s common for someone to google you, check out your Facebook profile, read your tweets, or look at your LinkedIn profile before meeting with you. Are you owning your personal brand and reputation, offline and online?

The author of the book provides eight ways to deepen your gravitas. I want to focus on the three that has helped me win over executives.

Surround yourself with people who are better than you. Studies show you’re the average of the five people you spend the most time with so there shouldn’t be any shame in seeking out people who are better than you and finding opportunities to hang around them. When you seek these individuals, they motivate you to step up your game and raise your standards. This constant pursuit of getting better accelerates the mastery of your craft which will help you win over executives. Executives want to know what other executives are doing and are always looking for opportunities to learn something new or get inspired. Be that inspiration for them.

Be generous with credit – Have you ever had a boss or someone who always took the credit whether they deserved it or not? Well, that is a sign of shallow gravitas. As a leader, the more generous you are with your credit, the more your people will stay engaged and work harder because they know they will be recognized and appreciated. One simple thing I do after calls/meetings with an executive is to thank my team publicly for their insights and contribution in front of the executive. I even make it a point to thank the executive’s staff, whether they were involved directly or indirectly in the meeting. A good example of the impact of this was after a meeting with an executive I had been trying to tie down, I thanked him for his executive assistance (EA) and mentioned how pleasant it was to work with her. An hour or so later, I got an email from the EA, thanking me for going out of my way to say nice things to her boss. Guess what would happen when I ask her to schedule another meeting? Also, I’m sure the executive must be thinking, “this guy went out of his way to thank my EA, what a class act. I’ll definitely meet him again.” He did. This leads me to my next point, humility.

Show humility – Being humble, especially, in a world where everyone is trying to be famous on social media could be difficult. But it really doesn’t have to be. Being humble is always in style. Being humble could be as simple as admitting when you don’t know the answer to a question and committing to finding the answer. Executives can tell when you’re bluffing or making sh*t up. It’s not worth it. Be humble.

The second pillar of executive presence is Communication. I like the author’s definition of communication as it is not so much what you say, but rather how you say it. Essentially, your choice of words matter; your tone matters, your cadence, inflection, articulation, delivery, and eye contact, all play a key role in determining what and how much your listeners take in.

The author identified six communication traits but I want to focus on the first one superior speaking skills. A big component of speaking is your accent. In one of the first cold calls I made early in my sales career, the prospect thought I was calling him from another country because of how thick my accent sounded. I’ve since worked on flattening my accent with practice and coaching. However, when I get nervous, my accent tends to be dominant. Realizing this early in my career allowed me to work on it to ensure it didn’t impede my success.

The key to body language and posture is that to radiate presence, you have to radiate you are present. Have you ever watched someone say one thing in english with their words but their body language and posture was speaking a completely different language? Exactly. You words should match your body language.

Now that we know what communication is, how can we polish it to help with our EP. The author suggested 8 ways to polish our communication skills. The one that has served me well with executives is less can be more. A majority of executives like when you’re succinct and straight to the point. This apply to answers as well as questions. It works magic. 

There is one principle that appearance underscores – your appearance should focus your audience on your professional competencies, not distract from them. One of the best advice I’ve received about appearance is to “dress to impress” this has served me well in my career. I’ve found that dressing like the executive or slightly better than the executive works well for me. I never want to dress down. The author describes it as it’s not how good you look, it’s how appropriate you look for your audience. Your appearance is part of your brand, so work on it to make the most of it.

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