F.I.V.E Questions with Modupe Ajibola, CEO of Nigex

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Photo credit: @iLabAfrica

Modupe is a serial entrepreneur with an exceptional drive and passion towards problem-solving. A few years ago, Entrepreneur.com put out an article on the “7 Traits of Successful Entrepreneurs” which are Tenacity, Passion, Tolerance for Ambiguity, Vision, Self-belief, Flexibility, and Rule-breaking. Modupe embodies all seven characteristics. Having enjoyed a decade of success at Texas Instruments, he went on to found multiple companies that are now making a difference in the lives of many professionals across North America and Africa.

I caught up with Modupe while he was visiting Silicon Valley to engage Investors and Strategic Partners about his latest venture, Nigex (more info below). What excites me about the Nigex venture is the potential it has to uplift a generation of talented minds in Nigeria, and the rest of Africa.

1. Briefly describe your background- education, work experience, etc. 

Modupe is the founder and CEO of Nigex, a proprietary Agile Software Platform that enables resources from Africa to consult seamlessly for global jobs with the backings of a US company. Nigex developed agreements and tools that both consultants and clients can use to facilitate secure vetting, training, managing, and holding resources accountable. Nigex is a cost-effective way to outsource Software Development work without the typical issues of language barriers or requirement miss-alignment.

Modupe is also the co-founder of the award-winning technology and company called OTGPlaya. OTGPlaya connects end-users to digital content by leapfrogging existing bandwidth constraints of internet infrastructure. Since its founding in Austin, Texas, OTGPlaya has won the USAID Africa Diaspora Marketplace Award in 2012 and the 2013 LLGA City Pilot for City-Wide Wi-Fi in Lagos, Nigeria.

Modupe is also the founder of Vision Invent Inc (VI), a leading Design House and technology rep firm in the USA that supports hundreds of Original Equipment Manufacturing (OEM) customers.

Before forming VI in 2008, Modupe blazed his path successfully at Texas Instruments (TI) and served in several leadership roles. Modupe studied Electrical Engineering at Texas A&M University.





2. Flashback and then fast forward to the present, what has surprised you the most about your journey thus far? What advice do you have for others looking to take a similar path?

One could say I wasn’t such a risk taker, but when I found that my job at TI was never going to satisfy my desire to solve problems I cared to solve, I knew it was time to hire myself. So my advice here is to take your ambitions more seriously than anyone’s belief or disbelief in you.

My career at TI grew based on my ability to solve problems which made my job and those around me easier. I remember creating a tool for the Technical Team to use in isolating the right processor for a target client requirements by using a drill down signal chain block diagram system. Management found out about the tool and gave me my first promotion. The advice here is to not complain about what limits you, but find ways to solve and test your assumptions on the solution as opposed to looking to get credit for your unproven ideas.

Entrepreneurship is first about solving problems, but I was surprised to find that it is not sustainable without the right partnerships or resources. I learned this over the years of winning and losing business because of my inexperience with managing expectations. To fix this, I had to give shares of my company away to those who specialized in building a company and team; and before I knew it, everything I did began growing instead of shrinking. The advice here is not to become a jack of all trades and master of none. Master what makes you unique and comes easily to you while surrounding yourself with complementing partners that have measurable track records of success. In picking partners, focus on strengths and ensure you set goals, so everyone knows what to do and when. If a partner misses a goal, you should quickly evaluate the partner’s position and keep or vote them out based on their ability to meet the agreed upon goals.

3. Why is the cause you are pursuing or problem you are solving the most important for this generation? How would future generations benefit if it’s successful? What is at risk if you do not succeed?

The power to enable smart African kids is of significant value to me from a business and personal standpoint. I also believe technology is the great equalizer that can help young Africans circumvent government bureaucracy and transcend the corruptible reputation of Africans globally.

The Government and African leaders have yet to realize the goldmine of human brain resources they have, so why not me is what I asked. This realization is why I have decided to invest in the great minds and ensure a paradigm shift based on results and not just words. People tend to believe in what works which is why it is important to prove that a global job market will best serve our young minds.



4. Reflect on all of the key sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

My realization about sacrifice is to prepare to lose it all before gaining what you seek. I had to sell my house and shed many cost centers that would have caused me to look back when I became an entrepreneur. You need to believe that you have what it takes to do more than what you have in your possessions, and rid yourself of any potential distractions.
5. What is the best piece of actionable advice you’ve received that continues to be a source of inspiration in good times and challenging times?

My friend, dad, and mentor, Alade Ajibola shared this with me “Success is a journey and not a destination, so chase your dreams only if the process is fun and rewarding.”

Mezie Avu! Elevating Higher Education Even Higher

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The following post is from my e-book, The Most Interesting Thing About Investing in Africa.
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Students-Owerri

Investment: Education in Jomeka Commercial Academy, AVU, Owerri – Elevating Higher Education 

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Chief Dan Obiyo was an early investor in Jomeka Commercial Academy.  Chief Obiyo is also the CEO of AVSECO NIGERIA LIMITED. AVSECO’s mission is to eliminate all security challenges through an aggressive training development of hands and minds in the aviation workplace. Recent civil aviation experiences pose the rhetorical question of which way forward for emerging economies.  Government efforts cry out to be complemented through supportive private expertise… now provided by AVSECO.



SITUATION

Avu town is located about four miles west of Owerri municipality in Imo state, Nigeria. Avu Community Secondary school, the town’s only secondary education facility was not easily affordable to most parents. The subsistence farming community was poor, requiring a more affordable alternative for the teeming applicants in Avu and environs. Professor J.O.C. Obiyo took on this challenge head-on upon his retirement after a successful career in Abuja. Jomeka Commercial Academy was established to provide primary school rejects as well as secondary school dropouts with placements in a vocational school to realize their dreams. Students whose guardians could not cope with the exorbitant fees at the public school, students who do not have the aptitude for formal education, and indigent students became the target demographic for Prof Obiyo’s vision.

For everyone everywhere, literacy is…a basic human right. 
– Kofi Annan, Former UN Secretary-General

Mean-Years-of-Schooling

ACTION

Away from downtown Avu but within easy reach of the cluster of houses bordering the village to the north, Prof. Obiyo secured an ideal location for the academy. Registration formalities with the Ministry of Education, construction of temporary structures at site of classrooms and basic facilities to kick start the project were primarily

funded by Prof Obiyo’s retirement benefits. Notices were put up in church services to canvass for students and skilled staff. Volunteers and National Youth Service Corps members were requested to beef up the staff strength. Cash Crunch-Provision was made for students with special cases to pay their fees in several installments without interrupting studies. The vision was actualized.

Nigerian-Literacy-2013-2014

RESULT

Igbo Kwenu!  Mezie Avu!  Twilight gradually changed to dawn for the tiny town which separates the city of Owerri from the large food producing areas of Ohaji. Education in Avu gradually became less of an effortless privilege and more of an earned right. Avu town discovered that vocational school graduates were more readily employable.  The National Basic and Technical Education Board certificate gained popularity in Avu opening up a wider horizon for higher education. Knowledge is power which opens doors for greater opportunities to do even greater things.

Investment: Education in Jomeka Commercial Academy, AVU, Owerri – elevating higher education 




L = 50

I = 50

C = 30

Business Idea Metric: 130

7 Igbo Proverbs To Boost Your Sales Skills

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Mountain-and-blue-skiesAs I reflect on what inspired me to pursue a career in sales, I’m reminded of some timeless Igbo proverbs I heard growing up in the bustling streets of Owerri in Imo State, Nigeria (#IgboKwenu). Fascinating tales of gutsy protagonists, crafty villains, and crazy plot twists helped contextualize these proverbs. I remember my siblings and I listening as my late grandma swirled our imaginations and skillfully imparted wisdom in our minds. Thanks, grandma!

Below I share seven Igbo proverbs that have continued to be a source of inspiration through my sales journey. I’m still learning about each skill and improving my mastery every single day. 

1. O Re-Ere Bụ Eze; O Zu-Azụ Bụ Eze – The seller is King; the buyer is King. This proverb reminds us that we earn mutual respect. As a salesperson, the best way to earn respect is to prioritize understanding your customer. When a client believes you understand them, they reciprocate with respect and trust. If a sale goes as it should, no party should feel disrespected or misunderstood, simple as that. Plus, we are both Kings, let’s act as Royals since we have empires to govern.

2. Ejighi Ụtụtụ Ama Njo Ahịa – You shouldn’t measure the success of a day by what happens in the morning alone. In essence, you have to wait until the end of an allotted timeline to evaluate your performance. Often, we may have a rough start but finish with a positive result because of our perseverance. As my father always says, you can’t be triumphant without trying. On the other hand, celebrating too early may result in disappointing defeats in the end. Nonetheless, in every defeat, there is an opportunity to learn. And for every victory, there is a strategy that works; enhance and repeat it.




3. Ahịa Ukwu Armagh Na Otu Onye Abiagh – A big market does not miss someone that is absent. Essentially, if you don’t show up, your competitor will. If you fail to delight your customer, your competitor is around the corner ready to charm and convince your clients to forget you. So, show up. Be present. And do your best.

4. Izu Ahịa Wu Ezhi Ihe Ma Ewere Egwu Chineke – There should be a higher purpose to whatever you do. #Enoughsaid.

5. Erefu Otu, Erema Ọzọ – You sell your products (or do things), one after the other. This proverb goes at the heart of effective time management. Research cautions us that multitasking doesn’t work. When someone tells you they can multitask, they are just deluding themselves. The key is to prioritize not multitask for effective time management. Luckily, here are 15 apps and tools from Lifehack to help.

6. Ahịa Oma Na-Ere Onwe Ya – A great product sells itself. You have a great product when your customers purchase without any complicated sales pitch, and then proceed to promote your goods or services without you asking. Ultimately, these clients become some of your top salespeople and rarely ask for a raise or more commission. 🙂 The reality is not many want to be sold to, but everyone loves to buy.




7. Onye Nwere Mmadụ Ka Onye Nwere Ego – A person with a robust network of people is stronger than an individual with only money. This proverb encourages us to focus on building and fostering the right relationships. As a salesperson, a robust network leads to more customers, more referrals, more luck, more happiness, more mentors, and more attractive job opportunities. Plus, money can be finite, while healthy relationships last a lifetime. Here are five ways to start building valuable relationships now.

Thanks for reading. I hope one of the above proverbs serve as a boost or refresher to your sales acumen. 

Happy Selling!

A very special thanks to my father, Chief Dan Obiyo, for his contribution to this article.

F.I.V.E Questions with Brent Maropis, CEO of Rev.io

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Brent MaropisBrent is the CEO of Rev.io, a billing and back-office SaaS company dedicated to solving the mission-critical problems of providers with recurring and metered service offerings. In his short time at the helm, the Rev.io team has acquired high-profile clients and accumulated numerous industry awards, including One of the Nation’s Best and Brightest Companies to Work For and One of the Best Workplaces for Women. 

I worked with Brent at Cbeyond where I witnessed him lead with an unparalleled work ethic. This inspired us to not only pursue ambitious objectives but crush them. If after reading his interview below you aren’t as fired up as me to “get after it” and crush your goals, you may want to check your pulse. 🙂

1. Briefly describe how your background and share the most exciting or rewarding aspect of what you do. 

I studied Business and Finance at Elon University in North Carolina. Elon prepared me for a great start to a career in business. A degree, however, just gets you the interview. Elon is a smaller school with a lot of engagement and accountability, so I couldn’t just show up and pass the class. That discipline translated well for me in the professional world.  You have to show up prepared or expect to fail.

After graduation, I moved to Atlanta and started at Cbeyond. I didn’t know anyone. I took the opportunity because it was a true meritocracy, and that appealed to me.  The harder I worked, the more I could earn. I went door to door to 50 businesses and made 40 phone calls a day. Honestly, I was a terrible salesperson, but I worked hard. I learned about failure and the importance of setting goals. 




After six months, I was on the verge of being fired and thought about giving up on the job.  But on the last day of the month, I achieved my quota in a single day. This taught me a lot about perseverance and hard work. I never missed my quota again and was the number one sales person in the company during that period.  I would later learn that embedded in that experience was the idea that you should fail forward.  Failure is an extremely formative, humbling and necessary part of success.  Expect it and use it to move forward.

The company grew fast and I was promoted to Vice President at the age of 26. I helped the company open multiple offices across the country. I lacked the experience for the job, but the company believed in me and I was willing to do what was needed to succeed. I believe if you want something bad enough you can obtain it. You must plan, adapt, evolve, learn, improve and push through until it is achieved. I’ve come to believe we can always adapt to our situations. We can always make ourselves better. Also, and equally important, get clarity on what it is you want to accomplish and then build your plans around it.  Present those plans to other people, be open to changing it, keep adapting, fine tuning, and making it better, but push through the challenges.

Rev.io-logoAs CEO of Rev.io, I have the best team that I have ever worked with in my career. They are the most talented, transparent, and ultra-authentic group of people I have known professionally. We are completely aligned and going in the same direction. We have problems but we are always working to solve them together.  That authenticity and teamwork translate directly into our software and service to our clients.  It is so humbling to lead a team that is so focused on helping clients grow in ways they wouldn’t have otherwise been enabled to do. We obsess over providing innovative solutions and extraordinary service. Our team, our service, and our technology come together to power our customer’s business. We grow by being better for our client.

2. Flashback and then fast forward to the present, what has surprised you the most about advancing in your career? What advice do you have for others looking to take a similar path? And is there something you could have done differently to get to where you are quicker?

What has surprised me the most is that if you are humble, and seek help, you will find it very easily. Also, you have to be your authentic self. I was encouraged by the fact that people were willing to help, you just have to ask.

The other surprise was that most people who are wildly successful earned every bit of it. It is a perception that you get lucky, but not really. You can be as successful as you want to be. Success is subjective and it’s based on how you define it. For me, success is the ability to fulfill what you truly want in life. That could be different for two people, but for most, it is likely to be hard, which is why people don’t get there as often as they imagine.

My advice is that you have to do what others aren’t willing to do. Also, never ever think you are bigger than your company, even if you are the CEO. The reality is that if it is a company you really want to be a part of, they likely don’t need you. Entitled people are miserable and people don’t like miserable people. 

What I could have done differently was network more often. Networking is key, just go out and network. There are so many advantages of knowing the right people and tapping into your network.

3. What is your unfair advantage and how has it contributed to your success?

I have great mentors in business and my personal life that have taught me about being a leader. It helps to have great examples. I personally don’t feel like I have any unique qualities, I just know that I have had great examples to emulate. There are always people smarter, better or wiser than you, so surround yourself with them. I’ve also learned how to put my people first and always challenge them to be their best. I make sure to put my team first and I am motivated to do that, every single day.

4. Reflect on all of the key sacrifices you’ve had to make to get to where you are today. Which would you say was the most pivotal and why?

Do what others are not willing to do. Move across geographies, industries and sacrifice short-term finances. An inflection point in my career was to gain executive experience that required taking an opportunity in a totally different industry. It was a big risk, but within 2 years I learned how to lead my current company. I learned what to do and not do that shape my company culture every day. Lastly, you have to be willing to sacrifice short-term finances for long-term growth. Often times people are caught up on how much money they are going to make in the short-term and forget the long-term possibilities. In fact, if I wanted to make more money in the short-term, I would not be a CEO now.

5. What is the best piece of actionable advice you’ve received that continue to be a source of inspiration in good times and bad times?

I’ve received a lot of great advice over the years. There are a few that stand out which have been particularly helpful for me:

  • Without my faith and family, none of this would matter
  • You need steady goals. Goals help you say “No” to things that may seem important but are distractions. To truly make it, you have to be able to say “No” to some opportunities.
  • Get a mentor and network yourself.
  • Learn something new every day and keep getting better.
  • Take risks. My goals helped me prioritize and take the right risks. Taking risk is about knowing what you want and going after it.

Connect with Brent on LinkedIn

Connect with Rev.io




Biography

Brent is a technology entrepreneur and leader. Brent has a knack for attracting ethical people who have unique strengths and similar ambitions. He has fun providing exceptional value to customers and building a winning culture, while continuously learning about business and leadership. He lives in Atlanta with his wife, Whitney, and two kids, Presley and Kolson.

#Donezo!

F.I.V.E Questions with Jeffrey Manu, CEO of GrowingStartup.com

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CEO of GrowingStartup.com

Jeffrey Manu, CEO of GrowingStartup.com

Jeffrey, CEO of GrowingStartup.com, beams with charisma and passion. A conversation with him is highly engaging and inspiring. I was fortunate to cross paths with him during a networking event organized by the African Technology Foundation at the Google Campus in Mountain View. The event featured talented entrepreneurs from all over Africa and the diaspora pitching their ideas to members of the Black Google Network and other invited guests. After conversing with Jeffrey for a few minutes, I knew I had to feature him on the F.I.V.E Questions project.

1. Briefly describe your background and how you got started. What is the most exciting or rewarding aspect of what you do? What could make it even more exciting or rewarding?

I grew up in Ghana for most of my life. Both of my parents are entrepreneurs so I grew up in a home where the drive to school was peppered with pep talks on how to spot business opportunities. One time my mom came home with some doughnuts and proceeded to say “I bought them for this amount, you should take them to school and sell to your mates.” I was too shy at the time but I wish I’d started my mini-doughnut business at the time.

After high school I worked as a business to business salesman on the streets of London. The compensation was only commission based so I didn’t get paid if I didn’t sell anything after twelve hours of work. That taught me that products are a commodity in most markets but the ability to sell is what defines the success of many entrepreneurs.

I started GrowingStartup.com because I wanted to help entrepreneurs make better decisions and to give them a proven system that attracts customers and increases sales. 

The biggest problem for struggling business owners is wisdom. The ability to know and do what is right consistently is what I provide through our apps and content. Within the next decade, we’ll be the destination fight for business owners who want to know how to attract paying customers and boost sales. 

What I love about what I do at GrowingStartup.com is that I get to help people turn their ideas into profits. It’s a calling for me almost the same way a pastor sees his ministry. Having hundreds of millions of aspiring and early stage entrepreneurs using our products and services to start and grow profitable businesses would make it even more exciting. We plan on creating other forms of content such as video games and TV shows for entrepreneurs so that’s something else I’m really looking forward to doing.

2. Flash back and then fast forward to the present, what has surprised you the most about the success in your business? What advice do you have for others looking to take a similar path? Is there something you could have done differently to get to where you are quicker?

What has surprised me is the effectiveness of content marketing. Even while I was working as copywriter for an advertising agency, I started out cold calling small businesses that I knew I could help with branding and web design services. As a matter of fact I did not even have a company name or website at the time. I just went and pitched the value of my services and I had over 90 percent conversion rates. What happened afterwards was that I realized consulting did not scale and what many small businesses needed was a system to increase sales and multiply their conversion rates. I started blogging about marketing and sales and that brought in clients from all over the world.

My advice for people who have a job but would want to start their own businesses would be to focus on a need or problem that they can solve better, cheaper or faster than anyone else.

My success would have been accelerated if I had learnt how to market and sell better at the beginning. The second thing is faith. I have learnt that what separates the top performers in business from the others is a mixture of boldness and understanding. Those two pillars are the keys to exponential growth.




3. What is your unfair advantage? What would your colleagues or clients say are the main reasons that make working with you rewarding?

My unfair advantage would be two-fold and that is having the boldness of faith and using love as my business strategy. By God’s grace I don’t believe in impossibilities like most people do. I also know that the less excuses you have the easier it is do what’s necessary.

With regards to love I believe the easiest way to innovate and get paid more is by giving more value to your customers than anyone else in your market. People always buy things at a discounted price to the real value so giving people magnitudes more than they are paying for is good.

I reckon that’s what people will say is rewarding about working with me. For example, the last time I sold an online course, I noticed one of the students needed help. I conducted special consulting sessions for free just to help her. She’s now a lifetime client.

4. Reflect on all of the key sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

The most pivotal sacrifice would be how much time I spend reading and imbibing knowledge. Many of the advice out there is tactical. There are a lot of do’s and don’ts that don’t produce results. I found out that understanding how to create the best products and most importantly how to get the right people to buy them makes up for the 50 steps to success that we see and hear all around us.

5. What is the best piece of actionable advice that you’ve received that continues to be source of inspiration in good times and challenging times?

It’s biblical. 1 Corinthians 13:4-8 (amplified version) talks about how to use love in daily life. It’s not the emotional or sexual high the movies paint it out to be. In my business we make it a point to out-give (and out-love) everyone else. That’s invaluable advice.

Love endures long and is patient and kind; love never is envious nor boils over with jealousy, is not boastful or vainglorious, does not display itself haughtily.5 It is not conceited (arrogant and inflated with pride); it is not rude (unmannerly) and does not act unbecomingly. Love (God’s love in us) does not insist on its own rights or its own way, for it is not self-seeking; it is not touchy or fretful or resentful; it takes no account of the evil done to it [it pays no attention to a suffered wrong].6 It does not rejoice at injustice and unrighteousness, but rejoices when right and truth prevail.7 Love bears up under anything and everything that comes, is ever ready to believe the best of every person, its hopes are fadeless under all circumstances, and it endures everything [without weakening].8 Love never fails [never fades out or becomes obsolete or comes to an end]. As for prophecy (the gift of interpreting the divine will and purpose), it will be fulfilled and pass away; as for tongues, they will be destroyed and cease; as for knowledge, it will pass away [it will lose its value and be superseded by truth]. Source: https://www.bible.com/bible/8/1co.13.4-8.amp 

 




Jeffrey Manu’s Bio

Jeff ManuJeffrey A. Manu is a Marketing Strategist and the Founder of Growingstartup.com, a media and technology company. At Growingstartup.com, he builds technology and content that help aspiring and early stage entrepreneurs to start and grow profitable startups. 

He enjoys reading business books, biographies, Christian books and watching movies and TV shows. He particularly like shows like The Profit and Billions. Above all else, spending time with my wife is his greatest pleasure. In addition to this, he enjoys playing basketball and reassures himself that he could have played in the NBA league 🙂 #Baller 

Connect with Jeffrey on LinkedIn @Jeffrey Manu and Twitter @JeffreyManu

Connecting global brands to Kenya’s demand

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The following post is from the e-book, The Most Interesting Thing About Investing in Africa, which features a series of conversations with entrepreneurs, community leaders, students, executives, and doers both home and abroad driving economic empowerment in several parts of my beloved continent of Africa.

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peter nalika

Mr. Peter Nalika

Peter Nalika leads the Digital PR department at Tellem Public Relations East Africa, a digital public relations company established to help organizations communicate better on online platforms.” He was previously a Technical writer at CIO East Africa, where he reported on ICT innovations, policy development, and product reviews. During his time at CIO East Africa, he interviewed several global technology leaders including Oracle’s Mark Hurd, IBM’s Dr. Mark Dean, Microsoft’s Jean-Philippe Courtois among others.

 

Investment: Digital Public Relations in Kenya

SITUATION

In the 18th century, spice trading was the main economic activity around East Africa. This was before the Agrarian revolution swept through the world in the 19th century, followed by the industrial revolution in the 20th Century.

The 21st century is experiencing what is now being referred to as the technology evolution. Kenya may have struggled to simultaneously catch up on both the agrarian and Industrial revolution in the 20th Century, but the country feels quite at home when it comes to the technology revolution. Tourists from around the world stream into Kenya not only to see the wild animals, or beaches, but also to see how mobile payments are transforming everyday lifestyles in the country.

Kenya also plays home to some of the startups that are changing the way we do things in the world, by incorporating technology. Small Kenyan firms have developed software solutions that are used to collect information and coordinate response in disasters, while others are exporting automated payment systems to Kenya’s neighbors, and even as far as West Africa. In this era, information technology has become a key component in our daily lives, and I believe it has affected the way we manage our information and data. For the few years I have studied and worked in the fields of IT and Information Management, the power of information and how it empowers different organizations and society structures has stood out for me.

In the future, I see myself enabling my organization and our clients to take advantage of technology as an enabler. This is something I have envisioned long before becoming a Public Relations consultant.  Four years ago, as a field reporter working with CIO East Africa, I developed an art of compiling information and news from events through information posted on Twitter, the social network. Thus, my computer and an information network became my virtual pen and paper, enabling me to source a variety of opinions of the topic in discussion from the various stakeholders. At CIO East Africa I further explored social media beyond a tool for just reporting my stories, but tried it out as a tool to distribute my published works. Like a newspaper vendor delivers a newspaper to your door, with social media, I could target my stories especially to the valuable “C” level executives. A tweet tagging them would virtually deliver my story to their computers, or phones, in front of their eyes. Further, social media enabled me to bring new business to my employer through meeting of potential advertisers and striking deals with them. Through messages on these platforms, I was able to position my publication to advertisers and come to a value proposition that suited them, and paid our bills.




I started a Digital Public Relations (PR) company to help organizations communicate better on online platforms. For so many years, many Kenyan organizations have relied on traditional PR to reach various audiences, they have invested a lot of resources (time & money) in press briefings, open-ended editorials and one on one interviews in order to pass a message to the general public. This has since then changed once the country was connected through fiber optic cables, access to the Internet became affordable, and device manufacturers brought in smart devices that allowed people to consume content from online social forums.

Since then, organizations realized the need to use social media as online concierge for their brands, because this is where most people access content. This is when I realized the need to help them strategize and communicate better on online forums. The level of Internet adoption and proliferation of affordable smart devices among Kenyans forced companies to think twice and invest on managing social communities for a two-way engagement and harness reviews about their brand and products.

Mobile Phone Subscription in Africa

ACTION

The digital world is abound with opportunities. Not only can a Mandarin speaking Chinese in Shanghai have their tweet to an English-speaking Kenyan automatically translated, resulting in conversation where it was no longer possible, but a firm can have their consumers send a tweet to machine in return for a cup of tea or even can of soda. Social Media further breaks the news cycle. No longer are the roles, such as those of the audience, news-makers and subjects cast into stone, but these can be easily reversed. Clients easily find themselves becoming the news, but with the audience playing the previously unfamiliar role news-makers, say if they like something about the client, or bad news if they are not happy with a client’s move.

It thus requires immense experience and skill to help clients walk this tight rope, and hold their hands, as they become front-runners in the digital world.  My task is helping organizations not talk to their clients, but rather, to have a conversation with their clients, with the ultimate aim of having both understand each other better and forge a long-term relationship. We undertake a feasibility study, which involves learning the communication objectives of various clients on digital platforms, and then understanding how online audiences prefer to consume such content before coming up with a strategy and community management plan. We invested a lot on training on the employees to enable them understand how to deliver best practices and models that sell, manage and measure digital communications.

Relevancy is the corner-stone of social content.

But in order for organizations to be relevant online they need to understand what is happening in the online world around them. To do this we invested on a comprehensive social listening tool like Radian 6 to ensure our clients jump onto relevant online conversations. In everything we have done in terms of pulling together online monitoring tools, resources and capacity building, we try to be helpful experts by giving clients more than just managing their online communities. We have venture into business intelligence around their customers to enable our clients monitor various consumer behaviors.

This kind of information has encouraged participatory conversations between the client and online communities which has built engagement among these two parties and given the client’s organization a personal side.  However, despite the time and effort we have taken to advice organizations on social forums, there is still some sort of resistance. Most organizations are not willing to engage on social media, they don’t understand the importance of having a level of approachability social platforms give to a brand. This has been a challenge so far in addition to quantifying the return on investment when a client or an organization engages into digital communication.

Internet Users in Kenya

 

RESULT

Through various engagements, organizations have restructured how they present their messaging to various online audiences. While these audiences have grown to be passive recipients of online messaging, communities have sprout up and created value by connecting members to each other and not just the brand. We have designed remarkable strategies for brands, and even counties in the Kenyan government, the social media strategies have enabled these organizations to have some sort of unity by harnessing the power of social capital and a high purpose among communities. Measurement planning was also one of our outcomes, it is a necessary element of social strategy, and most of our strategies are deeply rooted in measurement planning that is evaluated against client’s marketing and business objectives.




As a company, our objective is to marry traditional PR and digital integration, being a small outfit we started by assisting our clients to creatively use PR and media engagements and we are determined to build the company into a global player.  My goal is to have all our existing clients realize and achieve more value through digital platforms. Digital platforms will enable these clients establish personal relationships with their clients and fans, something that is now possible with little effort. Even as a consultant that is highly regarded by my clients, akin to a captain guiding a ship in the high seas, social media and the digital world have also been, and remains a learning experience for my team and me.

To keep up to date with the latest tricks and best practices, my team and I have attended various digital communication training, both in-house and from our affiliates in South Africa. Going to the future, I am aiming to turn social media from more than just being a communication and relationship tool for my clients, but make the same a valuable business insight tool. Through analytics and business intelligence, I aim to provide insight into Kenyan businesses, such that, based on what people are saying online, they can predict the impact of the same on their brand, and be in a position to favorably react to the same, resulting in a positive impact to the business.

 

Investment: Digital Public Relations in Kenya

L = 50

I = 25

C = 30

BUSINESS IDEA METRIC (BIM): 105

You can connect with Peter on Twitter: @peternalika

F.I.V.E Questions with Dorothy Dalton, CEO of 3Plus International

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Dorothy Dalton

Based in Brussels, Dorothy  is a Global Talent Management Strategist, Coach & Trainer, and supports gender bilingualism. She is constantly being sought after for her thought leadership on executive placement and career advancement. I met Dorothy when she came to speak to us during one of my MBA classes at École des Ponts Business School in Paris.
She shared insights on how to enhance our online profile to maximize our chances of landing our dream jobs. Her advice and tips were instrumental in helping my classmates and I book interviews with top companies and ultimately, land jobs with these top companies. I’m excited to feature her on the F.I.V.E Questions with an Entrepreneur series.

 

  1. Briefly describe how you got started. What is the most exciting or rewarding aspect of what you do? What could make it even more exciting or rewarding?

I have two business lines in the HR consulting sector. One is gender neutral and the other is for gender balance. They frequently overlap!

My early career was in Corporate HR in the steel and television industries. None of this was particularly out of the ordinary, although I enjoyed early career success, rising to second in command of a large HR department before I was 30. I decided to move to Luxembourg (with my now ex-husband!) taking a leap with no job to go to. Ladies do not do this today! I joined an office services start-up in the embryonic financial services sector. My interview question was could I “answer the phone.” I said I could, even though I spoke very little French at the time.

Here I graduated from general factotum to become the Sales and Marketing Director.

Sometime later our family relocated to Brussels, where I found an opportunity to combine my newly acquired European sales experience with my HR background in an executive search company. It meant going to the bottom of the pile (again!) to update all my skills. After a few years working for someone else, I branched out on my own, offering international executive search and research services on a global market.

I had qualified as a corporate trainer and coach at the beginning of my career, training with Sir John Whitmore (before he became Sir). When the global recession came in 2007/2008 there was a renewed demand for career coaching. I went back to college and re-certified. I wanted to make sure I was completely current. I then formally added coaching to my service offerings.

As an early adapter to social media, I could see the potential of it immediately. I grew a reputation of being an expert in the field in relation to HR and career issues. I wrote an award winning blog and developed training programs for organisations and job seekers on Personal Branding and job search. I then added training to my repertoire list, completing the circle to my post- graduation skill set.

Coaching women and promoting gender balance is something I have always believed in. I established 3Plus International which supports gender balance in the workplace offering services in recruitment, coaching and training to support organisations who want to strengthen the female talent pipeline.

I love the variety of what I do and how all the elements feed into each other and overlap.

Going forward, I need to write a book – that would be really exciting and rewarding. Currently I am very operational, which I enjoy, but I should make time to step back.




2. Flash back and then fast forward to the present, what has surprised you the most about mastering your unique set of skills and what advice do you have for others looking to master similar skills?

I think what surprised me was the social media element. I just got it. It came easily to me and I was able to pick it up and adapt what I needed to know and reject what I didn’t. I am not a particularly intuitive learner, but was able to play around and understand the basics and even the more advanced aspects pretty quickly.

Truthfully, it’s not that the skill is vital in in itself. It’s not at all. For younger generations it’s in their D.N.A. But what it represents is a mind-set. When I go into business schools and the class sees my age, they are always surprised. But it’s a great marketing and teaching message. If I can get it – how easy will it be for you?

So my advice is whatever is new – explore, learn and try. You never know what will happen. Be open! Be very careful before you rule anything out. I found out that I am very adaptable can re-invent myself. If I can do it – so can you.

I think never being afraid about going back to basics and not letting ego interfere is important. I have done that twice in my career.

 

3. What is your unfair advantage and what would your best customers or clients say are the main reasons they do business with you?

I don’t have an unfair advantage. I don’t believe in that. All the skills I’ve acquired have been via hard work, flexibility and energy. As a woman in the steel industry you can imagine what that was like! My clients say they work with me because I am efficient, direct and fun. Life is too short not to enjoy what you are doing. For executive search I have strong sales skills, so can coach my team. Having a visible international online profile helps. I rarely have difficulty getting candidates to take my calls.

On the coaching side if I have done my job well, I don’t need to see clients again because they have the necessary skills for life. They know what they need to do. I usually see them for an annual session which is a happy/sad feeling.

4. Reflect on all of the key sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

I don’t feel as if I have made trade-offs in the past and definitely no sacrifices. I made a decision to be trailing spouse years ago. But although I exited my HR career, I started a career in sales. I would certainly advise women to be more strategic than I was, which is advice I conveyed to my own daughter when she recently relocated to the U.A.E.

But despite everything, that was possibly the most pivotal moment. If we hadn’t moved internationally, I would have had a very different career path, probably in U.K. based H.R. It has taken me down a very different route where I have learned languages and skills I possibly would have never needed to learn. I have had the advantage of living in a number of different countries and being truly multi-cultural.

I am perhaps making more trade-offs today. Many of my friends are starting to take long trips and vacations. If you run your own businesses you can never check out totally. When I travel, the first thing I ask about in a hotel is not the bed, but the wifi connection! I’m like Miranda in Sex and the City!




5. What is the best piece of actionable advice that you’ve received that not only influenced your decision to launch your business, but also continues to be source of inspiration?

The best advice I would give is centered around self-awareness. Do your inner work. Know yourself, your strengths, weaknesses and core values. Make sure you have cover for the things you are not so good at. Trust yourself and stay centered. If something feels off – it probably is – listen to your gut instincts. Never stop being open to learning something new. That is linked to your faith in yourself and your ability to make the right choices. This fosters consistency, which feeds trust from others. Just because you don’t know about it now, doesn’t mean to say you never will.

My one actionable tip: do your inner work!

“Knowing yourself is the beginning of all wisdom” Aristotle

aristotle quote

Dorothy Dalton Biography

Dorothy works globally in talent management strategy and coaching, covering the whole spectrum of career transition challenges from “hire to retire” in coaching and executive search. An Economist and CIPD Associate, she has placed, trained and coached thousands of men and women in her career, working with leading international companies and organizations. She is a certified Coach (Cognitive Behavior) and trainer including e-learning.
She has successfully combined an early career in corporate H.R. with a stint in European Sales and Marketing before moving into global Executive Search and HR Consulting, running two businesses as an entrepreneur. She has lived and worked internationally throughout her career and has strong cross-cultural exposure.
Co-Founder and CEO of 3Plus set up to support organizations develop their female talent pipelines to achieve gender balance, as well as supporting individual women professional women to advance their careers. 3Plus offers career and leadership and coaching as well as mentoring services. She created the 3Plus eGazine and online resource for professional women with daily posts and the 3Plus Mini-Mentoring event already held in different locations in Europe and U.S.A.
Digitally savvy, with an internationally-recognized blog on career transition and a strong niche-market social media presence (a ranked coach, recruiter and HR influencer on Twitter) Dorothy successfully embraced new technology to combine the best of old-style methodologies with the new. She is a VIP blogger for HR Tech World, speaker and contributor on HR and workplace trends. She is also a visiting career coach for the MBA and Executive MBA programs of top tier business schools.

Connect with Dorothy on LinkedIn and @DorothyDalton

Check out this great interview with Dorothy Dalton on Youtube.

F.I.V.E Questions with John Aisien, CEO of Blue Cedar Networks

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I’m excited to launch the “Find Insights Via Engaging (F.I.V.E) Questions with an Executive” series. This will complement the F.I.V.E Questions with an Entrepreneur series. Same as the original series, it will feature answers to five unique questions posed to an Executive. Their answers will enable every reader to learn how they advanced in their career, discover how they honed their unfair advantage, and gain from any piece of actionable advice that has continued to deliver dividends. It will be fun, insightful, and inspiring. The goal is that you are able to take away an actionable insight that you can apply to your career, business, or venture and get immediate results.

15-speakers-john-aisien

John Aisien, Photo credit: BlueCedar.com

To launch this new series, I’m excited to introduce you to John Aisien. John is an experienced and result-oriented technology executive, with a track record of leading go-to-market functions or entities within high-growth software businesses. I connected with John a few years ago while I was at Oracle. At the time, John was a VP of Product Management for Oracle Fusion Middleware. After many successful years at Oracle, John left in 2014 to join Mocana, a venture-backed San Francisco based company with a focus on embedded systems & app security, as their President and COO. John is now the CEO of Blue Cedar Networks, which was spun out of Mocana in March 2016.

John’s trajectory is impressive. He continues to rise despite the numerous headlines about the lack of African Americans in leadership positions at tech companies in Silicon Valley. To put this into perspective, a USA Today article in 2014 reported that leading technology companies based in Silicon Valley vastly under-employ African Americans and Hispanics. These groups make up 5% of the companies’ workforce, compared to 14% nationally. The figures are even more alarming when you consider the even smaller percentage of African Americans in leadership positions. Those that achieve this milestone are often seen as superhuman. So it wasn’t a surprise last year when we were all intrigued by the public exit of the only black Twitter engineer in a leadership position. I remember thumbing frantically through my timeline to follow the discussion. #DiversityIsGoodForBusiness

This conversation with John is designed to provide actionable insights; it’s also designed to celebrate him as he paves the way and sets a great example of the art of the possible.

1. Provide a brief overview of what you do. What are some of the most exciting aspects of your role?

I am Co-Founder & CEO of Blue Cedar Networks. We are a new company, a new legal entity, but we are running a long standing business, because Blue Cedar is a spinout from an existing venture funded company called Mocana. For two years, I was essentially running the business that eventually spun out of Mocana into Blue Cedar. I originally became aware of the Mocana opportunity through a mentor and former boss, with whom I had long-standing personal & professional ties. We had worked closely with each other in the past and we successfully built and sold an enterprise security company to Oracle, during the middle part of the last decade. What excites me about what I’m doing right now? Well, three big things. One is the opportunity to not only sell into a market but help to also create that market and then sell into it. That to me is unique and exciting. Market creators generally generate unique returns and experiences. Two, it’s an opportunity at this stage of my career to work with a group of people that I have effectively cherry picked, because we spun out of Mocana together and I hired a good number of them. This brings a tremendous amount of trust and longstanding history between us. One of them & I actually co-wrote a blog about this. The third thing that excites me about what I am doing is that for the first time in my career, I own the ultimate responsibility for generating enterprise value for a company. I’ve been in leadership roles in small and large companies for over 16 years, but this is the first time that as the leader of a company, I’m ultimately responsible for creating enterprise value for the company. So, that’s exciting, and brings with it uniquely different dimensions of responsibility, compared to my previous experiences. One specific example is the experience of running a Board of Directors, with savvy & highly experienced board members.

2. Flash back and then fast forward to the present. What has surprised you the most about advancing in your career and what advice do you have for others looking to take a similar path?

Generally, I’ve been pleasantly surprised by the degree of willingness that the vast majority of people have to help. Seriously, you read stories about office political machinations and people not always having one’s best interests at heart. Conventional wisdom creates an image of a very cutthroat, unforgiving corporate world. To be clear, I’m a realist and suspect that there could be some truth in this. And it’s highly likely that I’ve been an oblivious recipient of such bad experiences. But what I have consciously experienced is that the number of times I’ve asked for help from investors (even those who are not investing in my company), from customers, from partners, even sometimes from competitors, and others, and have received that help, has been way greater than my expectations, or conventional wisdom. I would say my biggest takeaway is – ask a lot more regularly than perhaps logic will suggest, because in more cases than not, you are likely to get a positive response from your ask. In terms of advice, I’ve focused on things I know I do well and I’ve been very honest and dispassionate about things I know I don’t do so well. And I’ve optimized my execution towards the things I do well because it has allowed me to stand out in every role I’ve had. Reflecting on it all, I would say that this is the positive side of the ledger, and is perhaps something I wish I had done a bit more quickly in my career. Looking back though, I think I could have achieved this milestone that I have achieved now if I had simply asked for or created the opportunity a bit earlier. I don’t feel ten times more ready today than I was ten years ago. So my recommendation for anybody looking to tread a similar path is – when you get the sense that you’re close to being reasonably ready, you probably are. And then at that point all you have to do is ask, or create the opportunity for yourself.



3. What is your unfair advantage and what would your colleagues or clients say are the main reasons that make working with you rewarding?

I’ve actually thought about this a lot. One has to be dispassionate about answering a question like this. My unfair advantage is probably not what I would prefer it to be. I like to regard myself as a deep intellectual thinker who really understands in very great detail whatever topic or concept I’m required to understand. I still think that there is some truth in this, but others perceive me as primarily a very good communicator, both in written and in verbal form. This is the dimension across which most people would rank me higher than the mean. So it may not be how I would like to see myself, but it’s how others see me. I’ve learned to accept this over time and play towards this unfair advantage. As an example, over the course of the last three months, one of the big things we had to do to spin out and create this new business was intensively reach out, communicate with, and secure commitments from the entity’s founding investors. For this exercise, I played the role of primary communicator, but accepted that there was somebody better than me at representing the underlying concepts behind our technology. So I made sure I paired myself up with our CTO, Kevin Fox, and this combination ended up being way more powerful than me by myself, or my CTO by himself. So the takeaways are: understand your unfair advantage, accept this unfair advantage, and complement yourself with others who have other unfair advantages, to enable you to achieve your objectives.

4. Reflect on all of the key sacrifices and trade-offs you’ve had to make to get to where you are today. Which of these would you say was the most pivotal and why?

There are actually many that as I reflect fall under this category but if I had to select one, I would say it’s the number of times I’ve physically moved in my life, and specifically, in my career. Since 1991, I’ve moved 11 times. Nine of these times with my wife. I moved from the UK to Nigeria as a kid, and then back to the UK, and so on. Don’t worry, I don’t plan to go through all 11 moves in detail! I would say this, each of these moves have been increasingly difficult, particularly as one has gotten older and as one’s family has expanded in size and scope. The last move in particular from the UK to Silicon Valley five years ago obviously ended up being pivotal. If you want to achieve your potential as a baseball player, you want to play in the major leagues. If you want to achieve your potential as a chess player, you want to become a grandmaster. And ultimately for me, having a big objective and aspiration to become a leading technology executive, the best place to flex these muscles and achieve the art of the possible is in the Bay Area, here in Silicon Valley. So the number of times I’ve moved has been a burden on my personal life, but without these moves, it would have been difficult to achieve all that I have to this day. I’m in awe of the depth of family support I’ve enjoyed, and continue to enjoy.

5. What is the best piece of actionable advice that you’ve received that continues to be source of inspiration and further development?

It’s really difficult to select one so I’m going to cheat a bit and maybe select a couple.

A partner of mine at Blue Cedar told me this:

 

3 dimensions

 

“Every day, you have to feed all three dimensions – physical, intellectual, and spiritual, of yourself as a human being.”

 

 

 

This may sound a bit metaphysical, but I practice this daily and it really works. Every day, you have to feed your physical dimension through some form of exercise. You also have to feed your intellectual dimension by acquiring some net new knowledge that you otherwise didn’t have, or enhance existing knowledge that you did have. Lastly, you have to feed your spiritual dimension. And this doesn’t mean some form of organized religion. It may not even mean religion. So every day I look back on what I’ve done and use these three axes as a compass to judge whether I’m living a balanced life and I can categorically say for me at least, it works. I always find some deficiency across one of these axes, daily, and this daily calendar entry serves as a compass to help me get conscious about the deficiency, and correct it before I go to bed.

Another actionable piece of advice is from my father, a man full of African wisdom. I come from Benin, Edo State (Benin City is capital of Edo State in southern Nigeria). The Benin people have this strong ethos towards the nurturing and establishment of self-confidence. And I’ve begun to practice this a lot more in my life. I’ve been a recipient of this gift from my parents. And now I’m beginning to impart this to my kids, as I’m increasingly aware of its impact on my life. I would say in summary, of all the innate attributes that one can have, I believe one of the most valuable long term is self-confidence. If you’re aware of this and you proactively nurture your self-confidence to maximize its benefits, while ensuring that it doesn’t spill over into conceit or unnecessary bravado, I think you maximize your chances of achieving the most in your personal and professional life.

“A focus on self-confidence, particularly in a crazy world where values evolve very quickly, is a very good way to maximize one’s own inherent value and the value of those around you that you love.”

 

John Aisien Biography

John graduated with a B.S. in Mechanical and Electrical Engineering from the University of Benin, Nigeria. He is a chartered member of the UK Institution of Mechanical Engineers, Early in his professional career, he performed a wide range of management training, strategy and IT consulting roles across numerous firms in the UK, including British Aerospace, Anglia Trains, Gemini Consulting and others.  He then went on to earn his MBA, with a focus on Finance and Entrepreneurship, from Stern School of Business at New York University. Post Business School, he joined Thor Technologies, which ultimately became a leading enterprise identity and security management software company. At Thor, he ran marketing, product management, business development and strategic partnerships. He led Thor’s re-branding and market positioning efforts. Thor was acquired by Oracle in 2005. After 8 years at Oracle, John joined Mocana, eventually rising to the role of President and COO. He is now the Co-Founder & CEO of Blue Cedar Networks, which spun out from Mocana in March this year.

When John is not leading board meetings and running business operations for Blue Cedar, he is reading for pleasure, or leading the offense for his coed, over 40s soccer team. He is married with two children.

Blue Cedar Network is active on social media. Connect with them on:




The Most Interesting Thing About Investing in Africa: Innovative News Platform About Nigeria

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Akin Akinboro (left) and Mobolaji Sokunbi (right) are the Co-Founders of The 234 Project

 

The following post is from the e-book, The Most Interesting Thing About Investing in Africa, which features a series of conversations with entrepreneurs, community leaders, students, executives, and doers both home and abroad driving economic empowerment in several parts of my beloved continent of Africa.

***
Mobolaji is a results-driven Marketing Executive and Entrepreneur. In his capacity as a marketing manager, he established a track record of successfully recruiting and training top sales teams, managing a $150M+ sales campaign P&L, and driving innovative strategies across multiple business units. He has a remarkable gift for identifying and evaluating intricate challenges in an organization and successfully communicating solutions and recommendations to senior leadership. His experience spans across notable companies including Dell, Procter & Gamble, and The Southwestern Company. In his capacity as an entrepreneur, Mobolaji consistently makes things happen from a business development standpoint including as the co-founder of The 234 Project. He is passionate about sharing the untold stories of Nigeria’s greatness and publicizing the achievements of Nigerians around the world.
***
Akin exhibits a masterful set of skills in his work as an Enterprise Systems Engineer and Entrepreneur. Pertinent to his work as a systems engineer, Akin enjoys bridging the gap between IT experts and non-experts alike. Throughout the course of his career, he has established a solid foundation in product & solution development; and he is very experienced in leading efforts related to solution design, infrastructure architecture & implementation, test & testing frameworks, and project management. This experience has allowed him to excel in a variety of engineering roles with major technology companies such as Oracle and Dell. In his entrepreneurial endeavors, Akin is involved in a number of successful ventures including co-founding The 234 Project. He believes that the future for Nigeria is bright and thus essential to the world. Akin is passionate about impacting lives positively and encouraging others to find sustainable solutions to everyday challenges.

Investment: Online Platform to Tell the Positive Stories of Nigeria | The 234 Project

SITUATION
There are many fascinating things about investing in Africa, especially investing in projects that empower young minds. To that end, Mobolaji and Akin sought to develop a deeper understanding of the growing interest in startups and self-employment among young Africans, particularly young Nigerians. This perceived interest seemed to be buoyed by a number of factors like high levels of youth unemployment, lack of opportunities at more established companies in Nigeria, and the foreign investment shift from BRIC (Brazil, Russia, India, China) to MINT (Mexico, Indonesia, Nigeria, Turkey) countries with Nigerian startups at the beneficiary forefront of this shift.

Upon closer examination, Mobolaji and Akin discovered that young Nigerians were not only motivated by economic factors, they were also motivated by the opportunity to live out their own definition of success; and so, working with a startup or being self-employed in Nigeria offered them the best chance to stay close to home and stay even closer to self-actualization.

Brck-Maslow-YourStory-Africa-624x495

Historically, many young Nigerians yearned to leave Nigeria for greener pastures in North America or Europe (see Forbes article on Brain Drain). They tended to identify with a skewed version of professional success in life i.e. the “non-African” version. Nowadays, with the widespread use of the internet and mobile phones, more young people in Nigeria opt for a career path which allows them to think global but act local.

In his interview, Mobolaji expressed that he had always wanted to reach out to young Nigerian professionals in Nigeria… “to be a mentor or offer some advice from the standpoint of [his] experience in sales and marketing”. The 234 Project now allows him to take his mentoring to a whole new level– the project is an ongoing investment to tell a different story of Nigeria.

“For some time now, if you ask people, particularly westerners, what they know about Nigeria, you’re likely to hear about terrorism, corruption, the Niger-Delta violence, or those kinds of negative stories; before you hear many westerners and sometimes even Nigerians say anything positive about Nigeria, they probably would have already gone through a list of negative things,” he noted.

 

I am Nigerian

In 2011, I was at a stopover in London Heathrow Airport and I met a young man from Katy, Texas (United States). He worked for Shell and was on his way to Port Harcourt, Rivers State (Nigeria). He was reading a thick book about the dangers of living in Nigeria. We got into a conversation about his trip and I could tell he was petrified about going to Nigeria. At that moment, I thought to myself, what if this young man also had easy access to the positive elements of living in Nigeria? Imagine a platform that would have shown him great places to eat and visit while living in Port Harcourt.
-Mobolaji recounts his experience on a business trip

Akin and Mobolaji believe that Nigeria, known as the Giant of Africa, has positive stories to tell– from technology to politics, from politics to entertainment, from entertainment to fashion, there are people making positive waves…

M.O.

While attending a youth event in Johannesburg, South Africa for the MTV BASE Meets show, First Lady Michelle Obama (wife of the 44th President of the United States, Barack Obama) was spotted wearing Nigerian label Maki Oh by the young designer Amaka Osake. Michelle Obama took to the stage wearing a chiffon blouse from the Spring/Summer 2013 collection. – Source:africanfashionguide.com

 

 

 

The 234 Project is not in the business of denying that there are negative things to report about Nigeria, instead the project is simply advocating for the other side of Nigeria’s story.

Nollywood

The cinema of Nigeria, referred to as Nollywood, grew quickly in the 1990s and 2000s and became the second largest film industry in the world in the number of annual film productions, placing it ahead of the United States and behind only India. In 2013, it was rated as the third most valuable film industry in the world after generating a total revenue of NG₦1.72 trillion (US$10 billion) in 2013 alone, placing it behind India and the United States.
– Source: un.org/apps/news/story (UN News Centre)

ACTION
Akin and Mobolaji, in collaboration with their global team (a collection of young, brilliant minds), are building out an online platform with global access to tell the positive stories of Nigeria– from positive stories that impact celebrities to politicians, from boardroom bosses to classroom champions. The platform will be used to create and share content.

There are two value proposition pillars that they are keeping in mind:

Stewardship;
Empowerment

  • Stewardship – they are employing a network of young people in Nigeria to help create the content.
  • Empowerment – they are then connecting the content they create to action items like raising awareness, project fundraising, and professional networking.

 

RESULT
They have implemented some key performance indicators that are part of an ongoing evaluation process to measure the success of the project on multidimensional scale. Notably, in five years, the groundwork is in place to create hundreds of jobs (across different disciplines such as videography, writing, editing, and more).

Investment: Online Platform to Tell the Positive Stories of Nigeria
L = 50
I = 30
C = 40
Business Idea Metric: 120

To learn more about The 234 Project, please check out the online community

The 234 Project is active on social media: Twitter – @the234project | Facebook – The 234 Project | Instagram – @the234project